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A kaleidoscopic exploration that traverses history, literature, art, and science to reveal humans' unique and vibrant relationship with color.We have an extraordinary connection to color?we give it meanings, associations, and properties that last millennia and span cultures, continents, and languages. In The World According to Color, James Fox takes seven primary colors?black, red, yellow, blue, white, purple, and green?and uncovers behind each a root idea, based on visual resemblances and common symbolism throughout history.Through a series of stories and vignettes, the book then traces these meanings to show how they morphed and multiplied and, ultimately, how they reveal a great deal about the societies that produced them: reflecting and shaping their hopes,