Where Can QSR Brands Grow Next? Assessing Formats, menu gaps, pricing, and catchment demand
QSR expansion is increasingly moving beyond the question of whether demand exists. The harder question is where a brand can add the next outlet without weakening unit economics. India’s QSR market is being supported by urbanization, digital ordering, value-led menus, delivery, and expansion into Tier 2 and Tier 3 cities. Nexdigm estimates the India QSR market at approximately US$27.8 billion in 2025, with a projected CAGR of 9.26% through 2031. The opportunity, however, differs substantially by