This article is aimed at guiding business owners, Affiliate marketers, freelancers, digital agencies, and advertising firms who are running ads, on how to optimize all their online ads for guaranteed results.

How to Optimize your Ads Campaign for Results

Business Guide

Advertising is simply letting people know that a product or service exists. 

It is the oil that lubricates any business.

Many individuals, digital agencies, and advertising firms spend a lot of money each day to run advertisements utilizing social media and other platforms like Google, Bing, and Facebook, just to mention a few for advertising. Sadly, not many get value for the money spent.

Very few businesses get conversions, leads, or sales. Some do not get conversions at all. This scenario could be frustrating, let's face it- If you have a product or service you intend to bring the public to notice through advertising, but someone else is thinking in the same direction as you, someone with a similar product or service.

This is the competition factor. Commonly referred to as "competitive demand" by economists. The demand for a close substitute for another product or service. This could be due to price, availability, or quality variations. Customers will readily switch from one product or service to another provided it fits their needs.

Now, this is just one factor that could make your ads campaign get lesser conversions. That is the competition factor. Every business wants to remain relevant; every business wants to make sales. So everyone advertises. One might sometimes be forced to ask Is running paid Ads worth it?

. Setting up an advertising campaign is not the challenge, getting results are, and optimizing your online ads makes them stand out.

How to Optimize your Online Ads for Guaranteed Results

To get your ads campaign running and effectively generating returns on your ads investment, you need a tool that will do the job. The tool is called 

 Some might have heard the racket it’s made as it has entered the digital marketing world. Partnered with Google, Facebook, and Microsoft, the idea is that you can save time and optimize your online advertising, giving you better ROI and a chance to focus on the bigger picture.

It is a great way to boost the success of all your online ads, and best of all Almost all of the features are completely free in what they call Essentials, and you only have to pay if you want to upgrade to Plus.

Adzooma is a free AI-driven, intelligent platform designed to help you manage, optimize and automate all your online advertising in one place.

 has proven to help businesses worldwide achieve results from all their online ads and get value for investment.

It is a free multi-award-winning omnichannel online advertising platform for Google, Facebook, and Microsoft advertising, that helps Digital agencies, advertisers, Internet marketers, and Businesses in the online space to effectively manage, optimize, and guarantees maximum results from all their online Ads.

It’s designed to help your team prioritize the tasks that will produce the biggest impact for you or your clients. Adzooma is carefully designed to help connect Digital agencies with potential prospects looking for their service. And we all want that right?

Adzooma has a great Marketplace that is designed to put you and the best marketing services together to improve your business. Adzooma covers a whole range of services which include, but are not limited to SEO, email marketing, PPC, content marketing, UI/UX, web design, graphic design, etc.

It allows you to manage your local listings, reviews, SEO, website optimization, paid ads, and marketing reports all in a single platform — to reduce your workload and deliver results faster.

Analyzing over 240 metrics across your Google, Facebook, and Microsoft campaigns, you can make improvements in just a few clicks. it is a handy piece of software because it has everything you need to keep on top of your campaigns at the same time as pushing them to new heights.

Benefits of using the Software for Optimizing your Ads Campaign

The software is packed full of really useful, time and stress-saving features to reduce your workload and ensure your advertising always runs smoothly.

Here are some of the more advanced features you’ll be using:

The software helps individuals, digital agencies; marketing and advertising firms manage, optimize, and grow their Google, Facebook, and Microsoft advertising campaigns all in one, easy-to-use platform. Additionally,

 it gives customers $125 when you spend a total of $25 on Microsoft Ads.

Quickly and easily update, publish and monitor your business information such as opening times, location and address, phone number, and more across 50+ platforms.

3. Helps your Business Management Score Report

The software-free assessment offers an overall performance score, insights, and actionable next steps to help you understand what’s working with your online marketing and where you can improve.

Helps you spend less time running ads. The platform automates most of the campaign management for you.

Maximize your online visibility and website traffic with recommendations that tell you exactly how to improve your Google rankings.

An expert snapshot of how your campaigns are performing scored out of 100. Use the suggested actions to improve your success over time.

Get essential insights into your business and track how the opportunities you’ve implemented improve your business over time.

Gain expert knowledge, get certified, and grow your business with marketing playbooks, easy-to-follow video tutorials, and accredited courses.

Easily integrate your account with Google Analytics for valuable insights into how users behave on your website.

The software aims to give you a competitive edge by helping you to achieve the following:

1. Reduce wasted spending by adopting best practices

3. Improve performance through personalized optimizations

4. Prioritize important data with white-label, one-click reports

5. Reach more customers and get t better conversion with your online ads

One can easily set up, manage and optimize all their online advertising campaigns on Google, Microso, ft and, Facebook, with one platform. The paid ad optimization and automation tools enable you to run professional advertising campaigns in just minutes per day with zero experience. This means you can dedicate more time to strategy and analysis.

Adzooma’s easy-to-set-up automation rules mean that your account can be monitored 24/7, but not by your eyes. The best bit about this is the amount of time it saves you: not having to manually check and update your accounts is a great way to free up your day.

You click to create a new automation rule

Select the campaign, ad group, ad, or keyword you want to apply it to

Choose to be notified when a change has been made/needs to be made

The Adzooma software has an ‘Opportunity Engine’ which uses the data in your ad accounts to suggest opportunities to improve performance. The suggestions come from analyzing over 240 metrics and include things such as “Pause Underperforming Keywords” and “Created Shared Negative Keyword List”. The engine also checks the smallest details like spelling and grammar mistakes, something which you don’t get inside Google.

Makes it easy to keep optimizing as the opportunities available to you refresh every 24 hours. If an opportunity that was once shown to you is no longer your best option, it’ll be hidden from you. It’s not like other pieces of software which stagnate after the first couple of uses instead it makes you feel like they’re here to help you now and in the long run.

Each improvement that you click gets added to a queue and you get to see the total amount of time, money, and additional clicks that are estimated to be gained as a result. It’s a lot easier to have suggested changes just waiting for you than sifting through data to try and find them yourself.

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