Where Is Bakery Demand Growing? Assessing Fresh, packaged, premium, and convenience segments
Where Is Bakery Demand Growing? Assessing Fresh, packaged, premium, and convenience segments India's bakery market is becoming increasingly segmented. Bread and biscuits continue to provide scale, while cakes, pastries, premium breads, frozen bakery and health-oriented products are creating additional value pools. The commercial question for bakery companies is therefore less about whether demand exists and more about which formats, price tiers and channels are generating incremental demand. Nex