[PDF READ ONLINE] Strategy from the Outside In: Profiting from Customer Value
READ [PDF] Strategy from the Outside In: Profiting from Customer Value
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A winner of the American Marketing Association Foundation’s Berry-AMA 2011 Book Prize for the best book in marketing!Shareholder value . . . core competence . . .six sigma . . . right sizing . . . These influential strategy ideas have lured many companies into a dangerous internal focus, viewing th