How to Set Up Coming Soon Products in WooCommerce: A Step-by-Step Guide

Launching a new product is always an exciting moment for any eCommerce store owner. However, generating anticipation and ensuring customers are aware of upcoming products can be challenging. This is where a 

 option, you can create buzz, build anticipation, and encourage pre-orders before the product officially launches. In this guide, we’ll walk you through the step-by-step process of setting up a 

 status in your store, along with the best plugins to help you achieve this effectively.

Why Use a WooCommerce Product Coming Soon Feature?

 to your store can provide several advantages, including:

 – Generate excitement before the product launches.

 – Capture emails for notifications or pre-orders.

 – Rank for the product before it becomes available.

 – Allow customers to reserve the product in advance.

 – Keep customers informed about upcoming releases.

With these benefits in mind, let’s explore how to set up 

Method 1: Using a WooCommerce Coming Soon Product Plugin

 feature is by using a plugin. Here’s how you can do it:

Step 1: Install and Activate a Coming Soon Plugin

There are several plugins available to help you add 

 to WooCommerce. Some of the best options include:

Once activated, you’ll need to configure the settings:

Step 3: Set Products to Coming Soon Status

Now, customers visiting your product page will see a 

 and any additional information you’ve configured, such as a countdown timer or an email signup form.

Method 2: Manually Setting a WooCommerce Product to Coming Soon

If you prefer not to use a plugin, you can manually set up a 

Since the product is not yet available for purchase, you need to hide the “Add to Cart” button:

add_filter( 'woocommerce_is_purchasable', 'disable_add_to_cart_for_coming_soon_products', 10, 2 ); function disable_add_to_cart_for_coming_soon_products( $purchasable, $product ) { if ( has_term( 'coming-soon', 'product_cat', $product->get_id() ) ) { return false; } return $purchasable; }

This will prevent customers from purchasing the 

, while still allowing them to view the page.

To visually indicate that the product is not yet available, add a 

.coming-soon-badge { position: absolute; top: 10px; left: 10px; background: #ff9800; color: white; padding: 5px 10px; font-size: 14px; font-weight: bold; border-radius: 5px; }

Apply this class to your product images to make them stand out.

To create urgency and excitement, you can add a 

WooCommerce coming soon product with countdown

 using a free plugin like “HurryTimer” or “Countdown Timer Ultimate.”

This helps customers track the release date and boosts anticipation.

Best Plugins for WooCommerce Coming Soon Products

Here are some of the best plugins to help you set up a 

🔹 Allows customers to pre-order upcoming products.

🔹 Supports both free and premium versions.

🔹 Adds a coming soon badge and countdown timer.

🔹 Supports email notifications for interested customers.

🔹 Lets customers register interest in new products.

🔹 Integrates with WooCommerce subscriptions.

🔹 Provides analytics on pre-order demand.

 feature is an effective way to build anticipation, boost engagement, and increase sales before a product officially launches. Whether you choose to use a 

 or set it up manually, the key is to make the product visually appealing and easily accessible to potential customers.

✅ Collect customer emails for notifications or pre-orders.

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