READ [E-book] Loose-Leaf International Marketing 18th Edition
Loose-Leaf International Marketing 18th Edition
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Description
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness