Marketing Strategies for Promoting Your Photo Editing Business

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Great photo retouching services and skills plus your zeal to put time and effort into your business can get you started in your photo-editing business. But, is that enough? The answer is no. You have just won half the battle of launching a profitable business. The other half depends on the way you market your photo editing business. We, at 

 would like to share some marketing strategies that we have found to be valuable while working on our 

Creating a good, unique brand sets you apart from other competitors and develops an image for you in the marketplace. Key elements of branding that you must focus on are you’re your company name, logo, colours, fonts and images that you use in your business cards and the tone of your content. All these factors help you to build a recognisable, cohesive, unique business presence and they must be done keeping in mind your target audience and their preferences. Your brand presence should be clear, concise and consistent. A well-defined brand gives out the right signal to your existing and potential customers.

Having a website and your own online portfolio is excellent to showcase your work and achievements to several people at one time. Your website should contain a section about who you are such as your qualifications, achievements, reasons for working as a photo editor etc. Your online portfolio shows diversity in your work and capabilities with ‘before editing’ and ‘after editing’ images which are important to let people know about your work at one glance and the difference your editing could make to their photos. Make your website vivid and captivating. You can also add testimonials from clients to gain more trust in your work.

Social media channels like Instagram and Pinterest are some of the most influential and popular platforms for visual imagery. Pay some attention to updating these channels with your latest work and you are bound to receive likes and followers that have the potential to be your clients. You can also launch paid campaigns on Facebook, Instagram etc. according to specifically targeted audiences such as people located in your city, age group etc. to take note of your work.

Develop a network through family and friends groups on Facebook, Whatsapp etc. to reach out to people who need 

 regularly such as professional photographers who shoot for weddings, events or modelling portfolios. By taking the editing work off their back, they are free to concentrate more on their photography business. Once you build up trust with a couple of photographers, by word-of-mouth, you will get a good flow of work coming your way.

Make an email database by giving some lucrative offers such as free photo editing through your website in exchange for the user’s email id details. Use this database to send special offers and incentives to use your services. You can also offer discounts to customers who refer your services to their family and friends, or to those customers who give you repeated business. The referral reward system is a great way to increase the number of loyal customers.

Make a job profile and post it on websites like Upwork, Fiverr, Freelancer.com etc. to reach out to clients who require photo-editing. Most of these websites are free for creating a basic profile. You can write about the work that you do, your charges and also share some of your best work here.

A few points to bear in mind while you are thinking of your marketing strategies are:

: Photo-editing should uphold the integrity of the context and content of the photographs. Avoid using any marketing strategy that leads your users to believe that you will manipulate, distort or misrepresent images i.e. morphing in a way that is a fraud or morally wrong.

: Talk about all the benefits that your business will give to your customers, but avoid making statements like your editing work will give a guaranteed increase of 200% in your client’s sales growth etc. unless you have the proof that it actually does. Keep your promises real.

Avoid defaming your competitors’ reputation

: You can definitely compare the quality and price of your work against those of your competitors, but avoid online attacks on them and giving false reviews. In the end, your work will speak for itself and your good work will be noticed.

If you have any queries or clarifications, please contact us and we will be glad to help you.

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