Why maintain a posting frequency on Instagram

Abuharera

The most well-known companies on Instagram tend to publish an average of 1.5 posts each day, based on Union Metrics' analysis. ( 

 ) After all, the adage "those who are not seen are not remembered" certainly applies here! 

And for those who want to grow on Instagram and achieve good results for their brand, the phrase makes perfect sense. It should be considered when devising a content strategy and planning the frequency of posts, as pointed out by other surveys we will bring throughout the text.

We're not saying that you need to post every day, all the time, especially if it doesn't fit into your routine or make sense for your brand, but establishing a weekly content calendar and maintaining consistency is essential to growing on the social network. 

The ideal posting frequency, the significance of creating a publication schedule for your business, and advice to help you manage the volume of content you're going to commit to are all covered in this article.

If you need to renew your content strategy or create one from scratch to focus on results on Instagram, whether it's increasing sales or audience and engagement, be sure to read these tips.

More than 100,000 Instagram profiles were examined for a study by the marketing tool Tailwind, which concluded that the more posts you make, the more followers you earn. According to the same research, investing in weekly articles will help you raise your engagement metrics, particularly likes.

In addition to improving your Instagram numbers, maintaining a posting frequency helps to increase your brand awareness and establish you as a practical and valuable source of information. This enables you to build a stronger sense of community among your audience, cultivating a closer relationship with them by creating helpful content that speaks to their needs. 

What is the best posting frequency on Instagram?

First of all, it is essential to emphasize that no single number is a consensus among the studies already published on the subject. But they all agree that posting little is never the best way! And the most recommended frequency is at least one post per day.

The same study from Tailwind that we cited in the previous topic, for example, states that it is possible to almost double the growth rate of followers by changing from less than one post per week to 1-6 posts per week and more than double that rate of growth again changing to once a day.

How to organize yourself to be able to maintain frequency?

The first step to maintaining a frequency on Instagram is the basics: if you plan! 

Always prepare and set up a content plan (preferably monthly) to guide you. That way, you'll know how much time you need to produce each one according to each date instead of trying to improvise and filling your Feed with poorly planned content. 

Of course, you can add new ideas that pop into your head later or post about hotter content at the moment to get the subject's timing. But even at this point, planning helps you have content for important seasonal marketing dates, as you can count on a "safety margin" of ready-to-go posts and not depend on the hottest publications. 

When we say it is ideal for posting once a day, it does not necessarily mean you need to publish a post in Feed per day. Quite the contrary: diversifying the formats is the best way to help you guarantee various positions to meet the publication frequency you've established.

Stories, for example, are an excellent option for more accessible and lighter content, which can be more casual, with polls or question boxes to encourage interaction or even spontaneous reposting of user-generated content (UGC) that talks about your brand out there.

A Live can also be an extra option for you to diversify the content, and the cool thing is that it can even be used later in Feed, too, being shared on IGTV. And, of course, also take advantage of Reels to move around and expand your reach, impacting more users on Instagram - including those who still don't follow you. 

If you feel that sometimes there are not enough ideas to supply the number of posts you need to do, we have a suggestion that can help you: invest in a "series" of posts! To make it easier to find them all, you can use Instagram Tabs to gather them all in one place.

Think of some theme, format or proposal that can yield more than one publication and try to turn this into a recurring series on your profile. For example, content creator @ talitahsampaio often posts videos on Reels showing how she would dress if she were a particular series or movie character.

This makes people start associating her profile with this type of content that mixes fashion with pop culture, so users already know what to expect from her and will always follow her. And to reinforce it, she even highlights this information in her bio about what kind of content users can expect to find on her profile. 

At the beginning of this article, we talked about how maintaining consistency is essential to ensure positive results on Instagram, and one way to do this is to establish routines in your brand profile. It can be with a series of thematic posts – as suggested in the previous topic – or showing specific times or days for your posts. Hence, your audience already knows when to expect to receive something from you and can also create a routine to follow your profile.

Look at the metrics on your Instagram Insights profile and discover the best times and days to post. You can define a routine from there according to your planning and pre-established frequency. For example, if the idea is to make five posts a week, you can determine that the five posts will be on weekdays and always at the beginning of the night; for example, if you realize through the metrics that this is the best period for your audience.

As you already know, no ideal magic number works for everyone. So the secret is to test! Gradually increase the frequency and see how your audience responds in terms of engagement, and check how this has affected your reach – whether it has increased or decreased. And remember that you don't need to write down this data manually daily. Some tools do this for you.

If it didn't work, go back one house or test the same amount of posts at other times until you feel you've found the rhythm that best fits your routine and that brings the most results with your audience.

You can even ask your followers more directly how often they want to see new content on your page. Try doing this through the Stories stickers, such as a question box, polls and quiz, or even in a post in the Feed so that people can leave their suggestions in the comments.

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