Behind the Scenes of Ad Creation The Creative Process and Techniques Used by Top Advertisers
Going beyond the familiar jingles and clever slogans, creating an advertisement that sells requires a complex mix of art and science. Advertisers must understand consumer behavior and the psychology of why people buy certain products. They also must be up-to-date on the latest trends, understand what will resonate with their target audience , and have a keen sense for what will strike a chord emotionally. Behind the Scenes of Ad Creation The Creative Process and Techniques Used by Top Advertiser