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Ebook Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend— “ one of the leading minds in the world of branding” (NPR)— explores the art and science of conjuring irresistible products and ideas. A breakthrough book. Wonderfully applicable to about everything in life. — Nassim Nicholas Taleb, author of