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How Important are Ad Creatives?

According to Neil Patel, we don’t read as much as we used to. The percentage of people who read at least one book per year is gradually dropping off year after year. 

Our attention span is at its lowest. Even the most captivating ad copy is sometimes not enough to “hook” a potential customer. But do you know what makes them stop scrolling nowadays?

A stunning visual creative.

For humans, visualization takes the cake for a few reasons:

Our brain processes an image in 13ms (“a picture is worth thousands of words”)

90% of the information that goes to the brain is visual. (MIT News)

65% of humans are strictly visual learners (they can only remember images rather than textual forms)

Shiny Object Syndrome is a real thing. We can drop everything when something catches our attention…SQUIRREL!!! (Sorry, where was I…)

That’s why in the paid ads space, the competition for visual supremacy is fierce. Even if images and videos are the most effective, they are still quite saturated.

AdCreative.ai is AI-supported software designed to create ad creatives like; banners and texts. It uses a quality AI model to generate professional-looking ad creatives. It can design and generate ad banners and copies in minutes for almost any ad platform and resolution you like.

Some brands think that they’ve got it figured out before they throw a bunch of money on ads that never convert. Hence, you need to consider a bunch of different factors before you even dive into the creative process.

The Effectiveness of Different Ad Creatives

What is ad creative? If you’ve ever tried to make your own, you might get overwhelmed with all the choices and where to start.

The right ads come all in different shapes and forms depending on the platform you use.

For instance, if you opt for Facebook ads, you’ll come across various sizes, designs, and above all – types. A video ad, an image ad, carousel ad, slideshow ad, canvas ad, story ad, and so (so, so, so….) much more. The choices are insane!

Other considerations come into play if you’re running an e-commerce campaign versus traditional sales.

So instead of going in-depth with every ad and its role in the customer’s journey, let’s focus on the core Facebook ad creative: image and video ads. Which performs better? It’s undisputed that video is all the rage nowadays.

Therefore, plenty of online advertisers turn to video by default. Oberlo released some important marketing statistics last year that goes in favor of this trend.

AdCreative.ai is AI-supported software designed to create ad creatives like; banners and texts. It uses a quality AI model to generate professional-looking ad creatives. It can design and generate ad banners and copies in minutes for almost any ad platform and resolution you like.