Baskadia

Digital fashion has been heralded as the one-size-fits-all solution to the industry's sustainability issue. While this oversimplification overlooks digital fashion’s electrical waste, digital fashion can be used as a prototype for developing sustainable practices for our physical garments. Anne-Christine Polet, Founder & Head of HATCH & STITCH, defines digital fashion in two ways: digital for digital (like a skin in Fortnite) and digital for physical (using digitisation to produce physical fashion). For Polet, digital for physical is her favourite type of digital fashion, as she believes digital prototyping, sampling and selling “will help future-proof fashion.”