What Are The  Role Of Manufacturing And Marketing Strategies

Ishaq Hassan

Marketing and Manufacturing Strategies Role

Manufacturing strategies are essential in creating the products from start up using raw material for production untill become ready  for the market. Although marketing strategies is playing vital role which reflect the whole system, because any industries must put insight to market trend before introducing it's  product to prevent profit loss in production.

 Although Manufacturing Strategies is also important as you may found that in a Manufacturing industry, marketing manager is seen with less effort in development strategies by Manufacturing  manager. This is  approved by researchers and managers opinion from three different industrial companies.

We  have the following factors as good strategies undertaken by Manufacturers that promote the Industrial production.

*New technological application and advancement: Manufacturers are adapting new innovative technologies and machineries which leads high development in whole production system. 

Through machineries usage in automatic Manufacturing cause reduction for high labour demands and using that opportunity to develop another Manufacturing sector as research development. 

It also make the efficiency of products manufacturing ,reduce operation burden and enhance efficiency in products distribution in supply chain.

*Reduction of wastage in Manufacturing: Another good strategies is removing unnecessary operation or design products in  most effective economic mode. 

 Manufacturers could adapt usage of waste materials that can be useful in particular production or sell to other producers.

Waste recycling is another profitable factor that enhance industrial development as a result of decreasement  of high investment in raw materials.

* Adapting innovative management:  Better management enhance the Manufacturing operation by potential engineering managers that encourages the team from engineers to technicians for them to improve their work. 

Management is key role that upgrade the whole production system through good leadership, products innovation, enhancement of efficiency in production process, and developing cooperative team.

 marketing strategies is always being the important factor for successful promoting of business. Let us  highlights marketing strategies that save whole Manufacturing business in promoting the products to customers.

*Trade exposement and exercise: Through such activities, the industry highlights their products to their  business associates and exhibit respect to them by attending the trade show. This help Manufacturer with latest trends and innovation, by this enables them to have good awareness on how to overcome their competitors with succession

*Good Marketing content: Through high distribution of seductive and qualitative content enabale the Manufacturer to promote their products to customers by making a sell. 

The contents can be in form of blog post, videos, infographics, e-books,case studies e.tc. This will make them to achieve trust with buyers and increase  their sale.

*Social Media  Marketing strategies: This is another excellent options taken to expose products content and services offered by Manufacturing industries and make them to maintain good relation with various customers.

Through developing highly effective content in social media cause  high awareness by many people and improve high sale by customer through social media platforms.

*Marketing strategies through Email: This create brand's recognition through sending high qualitative content to various customers through Email message.

This promote products sell from current customers or those with high possibility to buy the products. This may increase brand's lead and increase more of sales as result of sending seductive marketing content

These are among the marketing  strategies which is being insight by Manufacturers to wich enables them know about updated trends, market target, competitions, through this awareness they would know how to overcome  price control, distributions, and other development enhancement.

Through marketing strategies Manufacturer know how to apply cost estimation for a new product  and it's distribution appropriately to overcome market competition and promote the products efficiently to customers directly,  via e-commerce  or through business channel.

Another role is market communication target which provides the Manufacturers to inform their  customers through several ways including social media post, email marketing, marketing content e.tc.

This is performed after products is being manufactured immediately for promoting the products to an end users.

Also role of marketing strategies occurred in  evaluation after launch. When Manufacturer launch their products to the market and insight the latest trends, feedback, sales. They would know how to make development for their market.

In conclusion manufacturing strategies help industries by producing high profitable products by investing low amount of capital through various processes of production including automated manufacturing,lean manufacturing,six sigma e.t.c because they are among production strategies adopted by manufacturers.

But after all those factor marketing strategies have being evolve more vital due to its determination for being the final result of the whole process in manufacturing business. 

Anar Solutions Inc.(2023) vital role of Manufacturing marketing strategies in New products development 

https://anarsolutions.com/the-vital-role-of-marketing-strategy-in-new-product-development/

Emerald logo(2001).International Journal of Operations & Production Management

https://studycorgi.com/marketing-and-manufacturing-strategies-role/

Team Tranzact(2023). Manufacturing strategies explained 

https://letstranzact.com/blogs/manufacturing-strategies.

Chris Leach(2018) 6 profitable Manufacturing marketing strategies for 2024.https:

//www.310creative.com/blog/manufacturing-marketing-strategies.

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