Read Now Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the
[Read Now] Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris by
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Book Summary
Ashes to Ashes is a monumental history of the American tobacco industry's  ironicsuccess in developing the cigarette, modern society's most widespreadinstrument of self-destruction, into the nation's most profitableconsumer product.  Starting with its energized, work-obsessed royalfamilies, the Dukes and the Reynoldses, and their embattled successorslike the eccentric autocrat George Washington Hill and the feisty Joseph F. Cullman, the book vividly portrays the cigarrettemakers generationsof entrepreneurial geniuses.  Their problematic achievement was based on cunning business strategies and marketing d