Website promotion is the continuing process used by webmasters to improve content and increase exposure of a website to bring more visitors. Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed.

SITE PROMOTION.

Ayesha Raza

You should be. If you have never heard of Google PageRank and you have established a website, it is high time you learned about Google PageRank and what it means to you and the success of your website. Having an excellent Google PageRank can either make or break a website in terms of overall success. Let’s take a look at what Google PageRank is and why it is so important to every website owner.

First, a word about the Google Search engine: Google is one of the most popular search engines on the Internet. Not only is Google’s search engine the absolute largest of its kind, the company focuses on making web information easy to access and even easier to find. Google has designed a unique system and the search engine has yet to be surpassed in terms of the information it provides. Google has grown immensely since its early beginning in 1996 and it will continue to be a predominant force on the Internet. Furthermore, because Google offers easy access to immediate information, they own one of the top Internet search engines in the world. Thus, it would serve a webmaster well to become familiar with the Google PageRank process-the Google PageRank is an algorithm that is based on inbound links and other factors and will ultimately determine the location of listing of your website in the Google Search Engine.

Google PageRank is a process the search engine’s uses as a way of selecting sites to answer specific queries. Basically, when an Internet user submits a query, the Google search engine will attempt to match websites to the query that has been posed. Yet, there is a bit more to this simple science than the act of submitting a query suggests. Rather, behind the scenes, Google uses specific algorithms to determine if a site specifically address a web user’s needs by analyzing the content of a site by keyword and by the number of inbound links associated with the site-every inbound link is viewed as a vote and the more votes one has, in conjunction with the more keywords one has, the higher their Google PageRank is.

What does it mean to you when your Google PageRank is increased? Does it really matter what your Google PageRank is at all? You bet it does-the higher your Google PageRank is the higher on a search engine’s listing your website will appear. Thus, if you are looking for top billing, especially in a search engine as popular as the one Google offers, you will definitely want to maximize your efforts of getting your website visible and improving your PageRank is the best way to accomplish such a task. Moreover, the higher you appear on the search engine listing offered by Google, or many other search engines, the easier your website is to find. Essentially this equates to more web traffic for your website and if you are running an online business, more web traffic ultimately means more profit for you.

Here are several suggestions on how you can improve on your color printing ads to generate more response you could ever imagine:

1 – A free prize or gift will always get people to keep your ads. People are generally excited every time they see or hear the word ‘free’. That’s why having it written in your copy can do a world of good of making your print ads valuable to your target audience. And don’t just give the freebie immediately. Create a contest or a puzzle before they can get the prize. Keeping them occupied with your ad makes it easy for them to hold on to your material longer. The more chances for you to convince them of buying from you.

2 – Always remind your target readers of their issues and make sure that you position yourself in your color printing ad that you become the only solution to their problem. Post questions that they will have to answer with either a yes or a no.

3 – A donation to a charitable institution always convinces people that the act of buying from you makes them more generous and socially conscious.

4 – Testimonials, especially coming from a famous person, establish your credibility and quality. Include a picture as well as their actual statements and you’ll surely get people to try your product or service.

5 – Include anything that was written about you and your business. If it’s a good review, then the better. This would add value to your copy, as well as increase your credibility in your target readers’ eyes.

6 – Get personal by including a hand written letter or signature. This extra bit can increase your appeal to your target audience. You can do it on a piece of paper, scan the document, and then include it in your ad copy.

7 – List all the famous and popular people who actually benefited from your products and services, and then include the list in your marketing material. Their names would add glamour and credibility to your color print ad.

8 – A before and after design usually gets attention. If the benefits of your product or service can be saved in photos and pictures, then add that to your print ad. Make sure to highlight the ‘after’ when the problem was resolved after a client used your product or availed of your service.

So the next time you begin creating your print ad, remember these suggestions and see how your marketing campaign generate leads to increase your sales.

The Importance of Reciprocal Linking brought to you by Nerd Lib Software Labs

Reciprocal links are links with other sites which are usually are related to the theme of your website. The concept is very easy to understand, you link to a site and that site links back to you. The idea behind this goes back to you scratch my back I scratch yours. Some sites have specific requirements when linking. For example some sites might have restrictions based on content, page rank, or even domain names.

The reason link exchanges are important ranges from your traffic quality to your search engine position. This method of traffic building is 100% free and this always fits nicely into any website’s budget. It just requires dedication and time to build up quality links with other sites. By taking the time to sniff out links that relate to you and sites that are legit can have some huge payoffs.

First, it will increase your link popularity which is the search engines counting up how many times it finds your link on other websites. This act of counting up the links or otherwise known as a “Link Popularity Check” will increase your position based on the amount of links it finds. A nice tool to check your popularity can be found here.

Your Link Popularity Rating is a combination of:

* The Words That Are Used To Describe Your Site In The Links To You

* The Relevance Of Those Sites As They Relate To Your Subject Matter

* The Link Popularity Of The Sites That Link To You

* The Search Engine Rankings Of The Sites That Link To You

Secondly, the visitors that come from related websites are highly targeted and you’ve a much better chance of selling them your product or service since they’ve come to your site through a link on a related website. The logic behind this is simple they came from a site that had a theme related to yours. So we can make the assumption that they are interested in your product or service. So hand picking who you should exchange with should be very clear now.

I am sure you have all seen the ads before that go something like “Get 1000’s of backlinks to your site!”These services really do not work well. They are designed to include all of its members links to be seen on your website. Some places have filters we you can specify the content based on the category another member might have placed themselves in. There are a few reasons this is really bad. One reason is that any member can put themselves in any category so the filter system can be comprimised quite easily. Another reason is these services are not worth it is that you can find alot higher qaulity sites by simply searching. Again, this can be time consuming but in the end it is worth it. All these members are sites looking for shortcuts and are typically not well ranked in search engines anyway so why would you want to be on these sites anyway? Finally, why would you pay for something that is free?! You can contact everyone of these webmasters and build a mutual relationship instead of going through a middle man and paying a premium on top of that.

It’s no secret that testimonials sell. Why should you believe me when I say my super-duper, new and improved, does-everything gizmo is the best of its kind? But if a celebrity puts her reputation on the line, or a real user gets all excited about how great my gizmo works for her, you are much more likely to trust the value of my product.

Here are ten ways you can use testimonials to expand your online business.

Use a snippet on your sales page. This is possibly the most common usage online. There you are, reading the sales copy, when all of a sudden you run into a box with a testimonial. This works well for product-specific testimonials. I used that technique several times here:

http://www.seo-writer.net/books/seo-book.html .

Use a snippet on a separate testimonials page. People who are considering hiring you want to know if you are reliable, and this provides them a sense of security. This is best for overall reputation testimonials, such as the ones I have set up here:

http://www.thehappyguy.com/happiness-quote-testimonials.html.

Use whole letters. Sometimes whole letters are more effective, especially if customers need security, such as when making a large monetary commitment.

Recommend by email. Ezine publishers have a great credibility with their readership. Harness that to your advantage by getting them to make a recommendation to their readership. I don’t often make recommendations to my A Daily Dose of Happiness readership, but when I do, people buy.

Get testimonials from users. These are best for product-specific testimonials. Before buying something, I want to know how well it works in real life. Only users can tell me that. Here is an example of where I gave a testimonial as a user This one actually promotes my business:

http://www.resource-a-day.net/memtestimony.html.

Here’s another testimonial I gave as a user, but it doesn’t promote my business. Why did I do it? Well, for starters, I really enjoyed the play. But also there is a link, and that doesn’t hurt my search engine rankings. Plus, some people are bound to click on that link and find my site.

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