Article Marketing is a form of marketing in which articles are strategically placed on the Internet to promote a specific website. The idea is to generate interest in your site, build trust as an expert in your niche, and create backlinks to your site that will improve its search engine rankings.

Article Marketing.

Ayesha Raza

Article marketing can increase your business prospects, publicity, and profits. Writing compelling “how to” articles will educate and inform your target market, transforming you into a trusted source of information.

It’s a powerful way to go from a relative unknown to an expert in your field virtually overnight.

Chasing clients is a tedious and often unrewarding exercise. Instead of chasing them, you can win them over by sharing your knowledge and expertise.

For instance, you can write short “how to” articles of 250-700 words related to your industry. Then submit them to various article directory sites for wide exposure to hundreds or thousands of online publishers.

By allowing them to be freely published by website owners and newsletter publishers, your articles could be viewed by millions of Internet users who might otherwise never have heard about your small business.

This is an incredible, low-cost marketing tool that generates targeted website traffic and helps build your mailing list.

Posting free-reprint articles on reputable article websites such as Ezine Articles (http://www.ezinearticles.com ) and Idea Marketers (http://www.ideamarketers.com ) will save you a lot of money on advertising. You’ll gain publicity and a lot of credibility for your business.

Of course, your article submissions should be purposeful and beneficial to those who will be reading them. After all, the whole point is not only to attract the attention of potential clients but to engage them with your ideas and information.

First, identify your target audience and think about what they’d like to read about.

Then, when you have your subject matter chosen, you can begin researching and writing your item………

Allowing your readers to change the links in your article and author’s resource box to their own chosen ones is a completely different idea. Most marketers work to keep that information in the article no matter what.

This may not make sense to you at the moment and you may even think it is a totally off-the-wall idea. Changing the affiliate links does not change your information as to your name and website link. These stay with the article so you still get the recognition.

You will still benefit from the article and may find it even more profitable. Other people will be more willing to publish your article if they can see a benefit to themselves. Allowing this change of affiliate links gives them that incentive.

A situation that is especially beneficial is when you have affiliates helping with your promotion. It also works if you are helping promote another’s product and have affiliates under you. They will feel more inclined to use the article and you will benefit by getting increased money from their added sales.

Depending on your ultimate goal from writing the article, it might even help if you allow your affliliates to change even the resource box. They will add their own information there instead.

By allowing affiliates to keep your author name intact but changing all links, including the resource box ones you can still be recognized as the author. This will allow you to be considered the expert on the subject, yet you will benefit from the increased sales of your affiliates. This is a positive option all around.

It is an estabilished fact that Article Marketing works by a large number of Internet Marketers in wide variety of niches. This has been repeatedly proven. However, those who have not ever attempted article marketing tend to think that it is harder or more time consuming than it actually is.

Starts by writing an article. This can be done by yourself or you can hire a ghost writer. The cost of ghost written articles is usually less than $10.00 for a 300 to 500 word article. It is important that the article be informative and related to your niche. The article should not sound like a sales letter.

At the end of the article, you include your ‘resource box.’ A resource box is simply information about the author, and it usually includes a link to the authors related website, a link to subscribe to a newsletter, and possibly even an email address to contact the author. If your article is ghost written, you are still the author.

Underneath the resource box, you type a statement giving others the right to reprint the article for free, as long as they don’t change it and keep your resource box attached. This allows others to help make your article viral.

Once the article is written, you should distribute it to as many article directories as you can find. It helps to also send the article to ezine publishers within your niche for consideration. You can find lists of ezines in the various ezine directories that are available on the Internet.

There is article-submission software that can be used to speed up submitting your article in. One example of this type of software is Instant Article Submitter at http://www.instantarticlesubmitter.com . There are also services that will manually submit your article to directories. This is highly recommended because many article directories do not allow and will not accept articles submitted with software. One such recommended article submission service is We Submit Articles at:

Submitting the articles yourself is a time consuming task. If you can hire someone else to do that work, you will have more time overall to concentrate your efforts on other marketing tasks, including producing more articles.

Most internet sites receive about 75% of visitors from search engines like Google, Yahoo or MSN. Google is the worldwide market leader in the search engine market. Because of this fact it is very important for every webmaster in the world to archive good rankings in Google’s search engine result pages (SERPs).

The most efficient way to archive good ranking in search engine result pages is to collect a lot of inbound links from authority sites for a specific niche. For a lot of webmasters selling links was quite a profitable way to make some cash. The monthly price of a link is mainly based on the Page Rank of the site selling the link. The Page Rank is assigned by Google and is visible in the Google Toolbar. Recently Google penalized most link selling sites. Many of those sites lost some of their Page Rank. This is the reason why selling links is mich more difficult nowadays or you will get much less money for links.

So for Google selling links is against their guidelines – link exchanges are against their webmaster guidelines as well. Though, Google suggests to collect many quality inbound links in order to archive better rankings in the search engine result pages.

May well known web directories lost most of their Page Rank as well. A lot of directories were penalized so most of them are useless for link campaigns.

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