Writing may be defined as any conventional system of marks or signs that represents the utterances of a language. Writing renders language visible. Whereas speech is ephemeral, writing is concrete and, by comparison, permanent.

Writing

Ayesha Raza

SEO Copywriting or in other words Search Engine Optimization copywriting is the name given to the art or technique of writing search engine friendly content. The technique adopted by SEO Copywriters involves writing certain text made viewable on any web page that is not only interesting to go through but also incorporates specific search terms called keywords or key phrases based on which that web page could be searched on various search engines. SEO Copywriting can be done or various elements of a web page in order to make the page most search engine friendly. These elements include title, alt text, main description as well as keyword tags.

The main idea behind writing SEO copy or Copywriting is to enable to boost the ranking or positioning of the website based on targeted search items for which it has been written for on leading search engines. Search Engines are always on a look out for fresh and genuine content pages. So, if your website has genuine content pages incorporated with competitive keywords or phrases in the right position, then your website has a better chance of being positioned in a search engine as well as detected if a search is performed based on those keywords or phrases.

SEO Copywriters experts are of the view that in order to make search engine friendly content on a website effective, targeted keyword or phrase should be mentioned once or twice. These keywords or phrases have to be strategically placed if it has to be detected easily by a search engine. The more number of words in the content the more number of times the key phrase has to be repeated. The ideal keyword density should always be around 3 to 4% otherwise search engines may discard the page altogether.

Effective SEO Copywriting usually works for a website to boost its ranking. If the keywords are strategically placed then the possibilities of having the site ranked further up the list is more on search engines. In case you require optimized pages for your website and are not sure about SEO content to be placed on it, then it is always better to consult an expert or an online company which offers copywriting services. Certain websites like http://www.icopywriters.com offer a wide range of services to cater to the needs of clients and customers who seek effective SEO Copywriters for their website.

Search engines run on certain algorithms, which keep changing. If you have your website positioned well on certain search engines based on SEO content pages and wish to maintain its ranking there, then it is imperative for you to keep changing the content on your website as search engines are always on a look out for fresh and genuine content. In such circumstances again you would require the services of a professional company like http://www.icopywriters.com. It’s a competition out there and the race to reach the top depends upon a number of factors. Effective SEO Copywriting forms an important and integral part of your online marketing. So, if your website does not have SEO friendly content then its high time that you should turn to a professional company which offers dependable copywriting services.

Are you planning on writing a cover letter yourself but you don’t know where to start? Do you feel a little overwhelmed by all that you might have already researched about cover letters? Try not to stress too much; writing a cover letter is really a piece of cake as long as you keep a few things in mind.

As you are more than aware, your cover letter is more or less a sales letter. You are the product that you are selling. In a nut shell your cover letter needs to show the employer why they would be crazy not to hire you. You letter will need to demonstrate your specific qualifications that make you better than any other candidate for that position. Your letter allows you to personalize your resume.

Another thing to keep in mind when writing your own cover letter is to keep it short and too the point. Remember you are not the only person applying for the position. Chances are the employer or hiring manager has a stack of resumes and cover letters sitting on their desk. It is unlikely that they are going to sit and read a long cover letter that goes on and on. They will more than likely get through a sentence or 2 and lose interest and toss your resume with your cover letter aside. Therefore your cover letter should never be more than a few paragraphs long and it should never, under any circumstances be longer than a page. Anything longer than a page is almost guaranteed to make a trip into the black hole of cover letters that never get a second glance.

Start your first paragraph off with your introduction. Address the letter to a specific person whether it’s the hiring manager or HR Rep. It’s important to remember to have this name spelled correctly and their correct title. This is where you introduce yourself and your reason for contacting them. It’s here that you tell them exactly why you want to work for their company. It’s a good idea to have done some prior research of the company and include that in this paragraph.

In your second paragraph you should incorporate some highlights from your resume that demonstrate how qualified you are for the position. It’s key here to keep in mind that you don’t need to write your resume word for word. Only highlight those parts that pertain to the job. This is where you really sell yourself. This is the paragraph where you should dress it up to impress. Put yourself in the employer shoes, and ask yourself if you meet the company’s needs and how you meet them. Chances are this will be your longest paragraph but don’t get too carried away. There is no need for the employer to know that you volunteer at your local community center every weekend teaching young kids how to play ball. Remember, these employers are looking for that one person who best fits their needs. Use this paragraph to show them that you are exactly what they are looking for.

love essays! I enjoy reading them, checking them, teaching my students how to generate them, but most of all I enjoy writing them! You want to ask why. I hope after reading my article you will understand. And I so much believe that you will also fall in love with the incredible world of essays. Let’s start our trip from a short background. The word “essay” originated from French word “essai” which means “attempt, effort, sketch”. And this translation reflects the essence of the task you are assigned at your college. Really, it is your personal attempt to give a challenging sketch on some engrossing issue. Unlike other academic assignments, essay suggests freedom of your creative work. Its main advantage is that you can write it on any topic, in any style. Essay is your own point of view on something you have heard, read, seen etc. The forefront of the essay is your personality, your thoughts, feelings and your life position. You have a unique chance to enter a reasonable controversy with other authors, as the teacher expects you to show your erudition in the subject. However, you should remember that regardless freedom of the writing process, it is not that easy at all. Because you are expected to find an original and capturing idea (even in the traditional context) and exceptional opinion on some problem.

The title of essay does not strictly depend on the essay topic: the title can also serve as a starting point in your reflection; it can express the relation of the whole and the parts. A free composition of essay is subject to its inner logic, it is an emphasized position of the author. The style of the essay is marked by its aphoristic, paradoxical and figurative character. To convey your personal perception of the world you should: employ a lot of capturing examples, draw parallels, choose analogies, use various associations. One of the characteristic features of essay is the wide usage of numerous expressive means, such as metaphors, parable and allegoric figures, symbols and comparisons. Your can enrich and make your essay more interesting if you include in it: unpredictable conclusions, unexpected turning points, interesting clutches of events.Essay presents a dynamic interchange of author’s arguments, supporting evidence and questions.

Be brief, but at the same time avoid absolute simplicity. No one will like reading a monotonous narration. Completing the draft of your essay, read it aloud, yes, aloud. You will be struck by the number of rough details in your essay. You should get rid of them with no regret. If you have to say something new, original and exclusive, then the genre of essay is your genre. Be creative, free your mind and may be you will reveal a great essayist in yourself.

If you have a good appetite and a way with words, food writing may be a career option to consider. Not only is doing research for food writing one of the more enjoyable tasks in freelance writing, but you’ll never be short of restaurant recommendations and potential free meals — though you may run short of well-fitting pants.

To become a successful freelance food writer, you’ll need to know how to describe food well. The key to description, at least in traditional literature, is to make focused, concrete comparisons. To see why, ask yourself which sentence you find more appealing: “It was the tastiest shrimp I’ve ever eaten,” or “The lime-pressed garlic shrimp, grilled over apple wood, had a texture between the crunch of caramelized sugar and the soft resistance of a medium-rare salmon filet”?

The fundamental law of food writing is to make your reader wish that he or she had some of whatever delicious dish you’re writing about, to make the reader personally invested in the food. And there’s a strange quirk in the human mind: whenever we think about an object or activity, we activate the parts of our brain that turn on whenever we’re interacting with that object or engaged in that activity. In other words: if we think about throwing a baseball, the nerves in our arm twitch. Or, if we think about eating a thick steak, our stomach grumbles and our mouth waters. When you’re writing about food, you want to activate those same parts of the brain to make your reader feel that he or she is sharing in the experience of eating it. Words like “tasty,” “delicious,” or, worst of all, “really good,” won’t do anything for your reader’s emotions. Only words related to food — or words and images with strong emotional connotations — will really get your readers’ mouths watering.

Once you’ve written your articles, where do you market your food writing? If you live in a large city, you can write for a local newspaper or an alternative paper (i.e. the LA Weekly, the Austin Chronicle, etc.). Millions of people read these papers daily or weekly, and a good portion of those millions read the food section. When anyone in a major city needs to make restaurant reservations for a date, business dinner, party, or other social engagement, they look in the food section of the local paper for hot new restaurant reviews. Stay on top of restaurant openings and closings in your city. New restaurant openings can be your “bread and butter.” Local newspapers and online city guides are always wanting to print new restaurant reviews.

If you have a favorite local hangout that not many people know about, write an article on it. Submit your article with a proper query letter to a local newspaper. You might be the first one to write about the place, throwing needed business their way. In the end, you collect a decent paycheck from the newspaper, along with a published clip, a byline, and hopefully more work and referrals.

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