Read ebook [⚡PDF] The Price Advantage (Wiley Finance)
Read The Price Advantage (Wiley Finance)
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The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corpora