Archaic Reads is a business name that conveys a sense of old-fashioned or traditional reading material. The word "archaic" refers to something that is ancient or outdated, while "reads" suggests literature or written works. Thus, the name implies a focus on classic or vintage books, as opposed to modern or contemporary ones. It could also suggest a niche market catering to readers interested in historical or cultural literature. Overall, the name Archaic Reads is a fitting choice for a business that specializes in books with a nostalgic or historical appeal.