Next Reads is a business name that conveys the concept of future reading. The word "Next" suggests something that is yet to come, while "Reads" refers to the act of reading books. Therefore, the name implies a focus on upcoming or anticipated books that readers can look forward to. It also has a sense of progression, indicating that the business is always looking ahead to the next great read. Overall, Next Reads is a fitting and memorable name for a business that deals with books.
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