Berry Books is a simple and catchy name that immediately conveys the idea of a business that deals with books. The word "berry" is often associated with sweetness, freshness, and natural goodness, which could suggest that the books sold by this business are of high quality and enjoyable to read. Additionally, the alliteration of the "B" sound in both words gives the name a pleasing and memorable sound. Overall, Berry Books is a great name for a business that specializes in books, as it effectively communicates what the business does in a straightforward and appealing way.