The #1 reason why a cryptocurrency succeeds or fails
Yes, it’s that simple. But for many, it really isn’t that simple hence the failures.
You might think your favourite project should do well because of its fundamentals and real world applications but sadly, this isn’t always the case. The success of any project, product or indeed cryptocurrency heavily relies on how it’s marketed to the general public.
Companies like Apple have perfected this to an expert level over the last decade. They can sell millions of new products every year that hardly have a 5% difference from the previous year's model with ease.