This herbaceous annual or dwarf shrub grows to 0.3–1 m (1 ft 0 in – 3 ft 3 in) high, with ovate to triangular leaves 2–7 cm (0.79–2.76 in) long, and blue flowerheads (sometimes white, pink, or purple). The flower heads are borne in dense corymbs. The ray flowers are threadlike and fluff-haired, leading to the common name. The narrow lanceolate bracts are pointed, denticulate only at the top and glandular hairy. The flowering period is from may.The plant attracts butterflies.