The Roles of sales promotion within the promotion mix.
Sales promotions play a crucial role in the promotion mix by: Driving Sales: Promotions incentivize immediate purchases, boosting short-term revenue for businesses. Building Brand Awareness: Well-executed promotions create buzz and increase visibility, enhancing brand recognition. Encouraging Trial: Discounts or free samples entice customers to try new products or services. Clearing Inventory: Promotions help liquidate excess stock, preventing overstock issues. Fostering Customer Loyalty: Reward
