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Book Summary: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
The bible for bringing cutting-edge products to larger markets8212now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle8212which begins with innovators and moves to early adopters, early majority, late majority, an
