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Trademark Valuation: A Tool for Brand Management. Gordon V. Smith, Susan M. Richey

Trademark-Valuation-A-Tool-for.pdf
ISBN: 9781118245262 | 368 pages | 10 Mb

• Trademark Valuation: A Tool for Brand Management
  

• Gordon V. Smith, Susan M. Richey
  

• Page: 368
  

• Format: pdf, ePub, fb2, mobi
  

• ISBN: 9781118245262
  

• Publisher: Wiley
  

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Overview

A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of ...