Download Marketing Channel Strategy: An Omni-Channel Approach for ipad
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.The omni-channel is different from the multi-channel. It recognizes not only that
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