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Review Project Future The Inside Story Behind the Creation of Disney World by Chad Denver Emerson

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The Walt Disney World Resort near Orlando, Florida is one of the world's most famous vacation destinations. This iconic resort is now located in what once was thousands of acres of swamp and marshland. Through spy-like moves and innovative strategies, Walt Disney and his cadre of creative leaders turned this massive swamp land into today's Disney World. This books shares the amazing behind the scenes story of how Disney's Florida resort, code-named Project Future, rose from the marshes of Central Florida to become one of the world's most popular theme park resorts.

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Book ID Asin: 0615347770
Book Title: Project Future: The Inside Story Behind the Creation of Disney World
Book Author: Chad Denver Emerson
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $0.00
Book Format Name: Paperback
Book Format Price: $14.95
Book Price: $14.95
Book Category: Books, Travel, Specialty Travel and unknown
Book Rating: 207 ratings

Project Future: The Inside Story Behind the Creation of Disney World by Chad Denver Emerson Book Review

Name: Alan D. Cranford
Rating: 4.0 out of 5 stars
Title: Specialist's Textbook
Date: Reviewed in the United States 🇺🇸 on September 23, 2012
Review: "Project Future" is a specialist book, a nuts and bolts account of how Walt acquired the land needed for Walt Disney World and how Roy finished the work of getting the Florida legislature on board. The ambitious E.P.C.O.T. project needed enough land for a city--and the WDW property is twice the size of Manhattan Island. Walt and Roy had a limited budget. How did they manage to buy land without being gouged? For one, Florida real estate was depressed, the result of real estate scams. Many states other than Florida had this sort of boom and bust--Arizona for one. Judgemental people may fault Walt for using a false identity and multiple deceptive tactics to buy land at under $200 an acre (1965 dollars). Walt Disney World wouldn't have been possible if the Disney Company hadn't been able to aquire about 27,000 acres of swamp wasteland for slightly more than $5,000,000.
The plots chosen were at the center of Florida and at the crossroads between east and west coast and the traffic flowing south from other states. Location was important--more important than how easy it was to build. Building would take an estimated $500 million--and $100 million was the start-up costs.
Land at a price within the budget was one hurdle. Next were the legal and political environments. Several Disney projects across the United States foundered before the Florida Project because of excessive taxation, zoning restrictions, and even protests against "eyesore amusement parks" conducted by environmentalists. The back room deals might be illegal today, but look what the Mouse did to Florida. WDW contributes about 8% of the total tax revenues in Florida. People come to WDW and do other things. The WDW complex employs more than 50,000 workers--and those workers use goods and services that keep other people employed. WDW may be why Florida is #4 in population among states in America--a major player in national elections. Otherwise, Florida might have remained a backwater rural state much like Georgia outside of Atlanta. Walt Disney World's success spurred additional theme parks in the Orlando area. Walt's vision included 'buffer zones' of undeveloped land and these are important 'wet land nature preserves,' though not public nature preserves. That's right--most of Walt Disney World is 'unproductive wasteland' that the Disney Company keeps undeveloped on purpose. The Disney Company could liquidate that asset for considerably more than $200 an acre today!
This book has a table of contents, but no index. Appendix A lists the "key players and their roles in Project Future." Appendix B is a timeline. The bibliography and notes section provide sources for more information.
I don't believe that creating a Walt Disney World is possible today. The political and legal and economic environments have changed. Environmentalism has eliminated 'swamps;' they're now 'wetlands.' Most of all, there's no Walt and Roy to make their vision a reality.

Name: D. N. Stone
Rating: 5.0 out of 5 stars
Title: The Most Magical Water Improvement District on Earth
Date: Reviewed in the United States 🇺🇸 on March 18, 2010
Review: Even after four decades, one of the most incredible things about Walt Disney World is its sheer size: 43 square miles. Take a look from the top of the Contemporary Resort or Bay Lake Tower some night at all the miles of darkness around you; or take a ride in the Characters in Flight Balloon at Downtown Disney to get a sense of what all that land looks like. Chad Denver Emerson's book explains down to the individual parcels and tracts how Disney managed to acquire this spread in the mid-1960s under the code name Project Future. But even more impressive is the story of the Reedy Creek Improvement District and the novel legislative and legal pixie dust that created it. What's refreshing about Emerson's book is that he doesn't see control as a bad thing, at least when it is Disney who is exercising it. As America's cities were crumbling Walt was attempting to create something beautiful and new in Florida. Emerson concludes that "the Reedy Creek Improvement District, and Project Future in general, demonstrated that unique allocations of public and private governance can, in appropriate instances, promote visionary efforts."

This book provides plenty of new material even for those who have read Married to the Mouse and Realityland. There's the story of how the mineral rights became separated from the surface rights and how Disney gained control of both. There's the story of how the Florida Supreme Court eventually pronounced that the private/public structure of Walt Disney World was neat and pretty under the Florida Constitution. I learned details about the runner-up project in St. Louis that I had never heard before. And the lengths to which the company went to make sure no one traced the land purchases back to California is something out of the Bourne movies and certainly has never been told so cogently before, complete with an appendix of key players. The only thing missing is a map of the parcels.

The first two thirds of this book, as Walt achieves his manifest destiny, moves like a Space Mountain rocket. The last third moves more at the pace of the Magic Kingdom Railroad as it details legislative battles, legal challenges and the long-term impact of Project Future. But as the recent launch of D23 shows, Disney's fans love this kind of insider knowledge and will no doubt devour Project Future as they wait in ln line for Soarin'.

Name: Karl Paulsen
Rating: 4.0 out of 5 stars
Title: Project Future - excellent, but probably not what you thought it would be
Date: Reviewed in the United States 🇺🇸 on November 24, 2012
Review: I really enjoyed this book. It so different from the many other 'fact-like' stories available about the theme parks. Project Future tells the story of what goes into a megaproject of this size, scale and complexity. After you read this book, you'll realize that a project of this scale could probably never be accomplished in the USA again; and I'll leave the justification for 'why not' to you. Having been personally interested in Disney theme parks since childhood, I've studied much of what this organization means and what it has accomplished - and have spent many years directly and indirectly associated with the Disney organization from the technology perspective -- this why I find the book fascinating and a 'can't put it down' read.

Project Future takes on a dimension of Walt Disney World history that you only briefly hear or read about in all the other topics and writings about Walt Disney and his accomplishments. The book goes deep into the selection process, the politics, secrecy and the intrigue that allowed Walt and the State of Florida to change the world of entertainment, vacation and its landscape forever. You soon learn the meaning of 'timing is everything' once you finish the book - which starts at the dream stage and concludes just around the ground breaking time frame of the late 1960s.