Baskadia

Makeup! A magic that transforms an entire personality, transforms a bad day into a good one, and makes people fall in love with you. Any woman who wants a boost of confidence, can turn to makeup and get that extra dose to keep pushing through life’s absurdities. As Cardi B, the eminent singer describes her take on makeup in the following words:

“I feel beautiful without makeup on, but when I do put makeup on, it just gives me this extra pop.”

– Cardi B

Makeup brands around the world know the vitality of makeup very well. After all, makeup and cosmetics rank among the top two industries in the world. There is no way that brands wouldn’t push hard to market their makeup products in such a harsh business environment. They need to address the quality of both the product and its packaging to lure makeup devotees to their brand.

How to Build Your Makeup Brand?

Generally, articles regarding makeup entail information only related to the marketing practices of already successful brands. However, in this article, the aim is to share knowledge for newbies in the makeup industry to build their brands from scratch and custom printed makeup boxes share a big chunk of that process. 

Create Brand’s Identity

Most new brands do not read the market before building their brand identity which is the reason that they close after operating a few months or years. Reading the market means to examine demography and psychography to understand the following things:

• What sorts of makeup tools will you be prioritizing?
  

• What kind of packaging will you adopt for your makeup products?
  

• What sort of marketing techniques will you adopt to promote your brand?
  

• What type of packaging design and material will you utilize for your product packaging?
  

Numerous other questions like these need to be answered before determining the promises that your makeup brand will be fulfilling. For example, the demography that you’re targeting might entail senior citizens who do not require advanced makeup tools but basic ones. Perhaps they can be mostly young adults who require the most advanced makeup tools. They can be both adults and elders as well. Similarly, it would be vital to know whether the target audience cares about the environment or not.

Carrying on such an investigation will enable you to determine your brand vision, the type of material and design to be employed for packaging, and what sort of makeup tools to prioritize for ordering and stocking.

To give a brief idea, demography talks about the following things about your target audience:

• Gender
  

• Age
  

• Religion
  

• Marital status
  

• Occupation and income
  

• Education level
  

• Location
  

Psychography discusses consumer behavior based on the following information:

• Lifestyle
  

• Personality
  

• Behaviors
  

• Opinions
  

• Interests
  

• Values and principles
  

• Attitudes
  

It is important to know for emerging brands that if your target audience is small then studying demography is equally important as psychography. However, if your target audience is large like big brands, then studying psychography is of much more importance than demography.

Packaging

Packaging is the most important and perhaps the only marketing tool for emerging brands as it is difficult for them to invest in electronic and social media marketing. Therefore, utilizing custom makeup boxes in the best possible manner should be of prime concern. The packaging process includes:

• Color Scheme
  

• Material
  

• Design
  

• Printing
  

• Finishing
  

• Add-ons
  

Brands must invest both intelligently and financially in creating suitable packaging.

Why Packaging Matters for Brands?

Although makeup brands must require quality products to build a trust-based clientele in the long run, packaging is of utmost importance due to the following reasons:

• It is perhaps the only marketing tool for emerging brands to lure customers.
  

• The right packaging increases a brand’s shelf appeal which entices customers to give that brand a try.
  

• Exhuming the right material is important as it ensures product and environment protection, and a fine texture.
  

• Printing and finishing must be high-quality as the right kind of packaging with high-end material, printing, and finishing increase the brand’s perceived value. Brands can increase their product prices and customers will still want to buy due to packaging appeal and product quality.
  

• Customers buy makeup to experiment with their looks. Makeup brands must experiment with their packaging designs. Playing with packaging options to create the right color, design, material, printing, and finishing with suitable add-ons is vital to creating attractive and durable packaging for your makeup products.
  

If you want to emerge successful in the makeup industry, then these points are for you to ponder over and act upon. For girls, remember these wise words by none other than the queen of beauty herself:

“A smile is the best makeup any girl can wear.”

– Marilyn Monroe

At CPP Boxes, we offer services to our clients in the U.S. regarding custom-printed boxes, including custom makeup boxes. We have several satisfied customers there and are willing to satisfy your packaging requirements as well. Maximize your business growth potential.