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NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 

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Book ID Asin: 0133856461
Book Title: Marketing Management
Book Author: Philip KotlerKevin Keller
Book Format and Price:
Book Price: unknown
Book Category: Books, Business & Money, Marketing & Sales and unknown
Book Rating: 1,028 ratings

Marketing Management by Philip KotlerKevin Keller Book Review

Name: H. Tikka
Rating: 2.0 out of 5 stars
Title: OutdatedTheoreticalMarketingWrittenbyAcademicsforAcademics
Date: Reviewed in the United States on March 9, 2021
Review: This was easily one of the worst marketing books I have ever read.Imagine taking every marketing concept and throwing it all into a book with no central theme or clear direction or point of view. That is this book. It is poorly designed, overly worded and sorely needs editing for clarity.This is not a book for a modern marketer to learn from or follow. Its concepts are dated (there is even a detailed mention of Yellow Pages ads, which haven't been relevant for 20 years). It is very obviously written by academics and not those who have actually worked in marketing for their careers. As academics do, it's as if they need to force definition of concepts and ideas that marketers don't actually define in those terms in the workplace. There is very little in this book that has real-world application. It is almost all theory and a resounding disappointment.MBA programs: It is a complete disservice to students to use this book as a textbook for an MBA class. It will not help them in their professional career. Please find something better, current and more focused on real-world application!

Name: WallyD
Rating: 2.0 out of 5 stars
Title: IvefoundthatnotmuchinthisbookisusefulThetextdoesnotteachyouanytechniques
Date: Reviewed in the United States on October 20, 2017
Review: The book provides obvious information posed as definitions to make the reader feel that it's more complex. As an MBA student, I've found that not much in this book is useful. The text does not teach you any techniques and methods to help with the generalities it speaks of, it just provides more general information. Here's a helpful example: pg434. Why do products fail? Example answers: Poor timing, shorter product life cycles, lack of organizational support, etc.Seriously, anyone with a brain knows this. Teach us the techniques on how to fix it.

Name: Daniel Kimes
Rating: 1.0 out of 5 stars
Title: DontgetthisversionifyouareintheUS
Date: Reviewed in the United States on January 28, 2017
Review: I chose to purchase this version because the paperback version was described to be the same text and it was only 10$ more than the hard cover rental. I discovered despite both being the 15th edition, the text is not the same. The case study at the end of CH2 in the US version are CISCO and Intel and in this version they are Emirates and Electrolux. Needless to say, I am shipping it back for the US Version. Don't know how many other differences there are. Also there are multiple statements both on the cover and in the preface stating this book is not supposed to be distributed outside the Indian subcontinent.

Name: VV
Rating: 1.0 out of 5 stars
Title: UnauthorizedsaleinUSandverydisappointedcustomer
Date: Reviewed in the United States on September 21, 2020
Review: Selling a product that should not be sold in United States - There is a note on the book front page stating - "Circulation of this edition outside the Indian subcontinent is unauthorized". I am three weeks into my graduation course and found that the book is not exactly the same as the book followed by my college. I remember searching the book with the proper ISBN number and this was on the top of the list on this site. I searched again and I found the same results. Even though I am a recent fan of Amazon, I was really impressed by the investment that Amazon puts into its technology. I thought that Amazon search engine would catch these kind of un-regulated sales on the site. But , to my surprise, I found this on the list and ended up buying the book only to find that it is not some thing that should be sold in US and more over does not comply with the chapters line up with the original book. I wonder the amount of dollars spent by this giant to capture online market, but allowing these kind of sellers who are not compatible with the mission statement of Amazon would impact the brand image? I strongly suggest that there should be improvement to the search engine that spits the results but eliminate the suppliers that sell incorrect products or violates the regulation. This purchase almost costed me a failure in my course. I had to purchase an online version with another site by paying a premium price as the correct book is not available to ship in time even with a prime membership. I am really disappointed by this purchase.I recommend that they look at the ISBN details very closely and verify the sellers before making their purchase. Which in general should be a convenience provided by the seller, but better be safe than sorry!!!!

Name: jackflaq
Rating: 1.0 out of 5 stars
Title: Textveryblurry
Date: Reviewed in the United States on August 14, 2017
Review: Font is extremely blurry and very small, making it difficult to read. Photos are low quality. Page numbers and chapter number headers are on the inside corners of the pages along the spine where they are nearly impossible to read. It's like they took their loose-leaf version, scanned it (resulting in the blurry text), and printed and bound starting with the wrong page (resulting in the page number problem). Seriously it's really hard to read. They misspelled the author's name on the cover, if that's any indication of the poor level of quality.The spine was also broken, but Amazon is refunding my order (thank you, Amazon) so I can order a new one. I expect even a mint condition textbook will still have the printing problems, though. Really disappointed that I'm required to purchase this textbook.

Name: canneb
Rating: 2.0 out of 5 stars
Title: NonUSFormat
Date: Reviewed in the United States on May 8, 2018
Review: I wish I would have read the description more closely. This is the non-US version of the book, which is generally fine, but the chapters don't line up. I think most of the content is the same, but based on the way my instructor set up our course and quizzes, I needed to have the exact US version. If you are just interested in learning about marketing management, the book is sufficient, and the content is good, but if you need it to match with your class syllabus, just beware.

Name: Regina Davis
Rating: 4.0 out of 5 stars
Title: IrentedthisbookforanMBAclassItook
Date: Reviewed in the United States on June 20, 2016
Review: I rented this book for an MBA class I took in this Spring. I have to say that this book is really well-written and engaging (something that can be difficult to find in a textbook). The chapters in the book tended to be very long, but since the content and voice was interesting, I did not mind. What was also helpful were the real-life company examples spread throughout the entire book.

Name: Amazon Customer
Rating: 1.0 out of 5 stars
Title: PaperbackisINTERNATIONALEdition
Date: Reviewed in the United States on January 18, 2020
Review: if you're ordering this book, do not select the paperback edition. This is the international edition for India only and is not in the same order or the same content is the hardcover US edition.