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Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.

Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the

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Book ID Asin: B06W2J32CK
Book Title: Bottlenecks: Aligning UX Design with User Psychology
Book Author: David C. Evans
Book Format and Price:
Book Price: unknown
Book Category: Kindle Store, Kindle eBooks, Computers & Technology and unknown
Book Rating: 80 ratings

Bottlenecks: Aligning UX Design with User Psychology by David C. Evans Book Review

Name: AG1
Rating: 4.0 out of 5 stars
Title: NecessaryContentWithOneFlaw
Date: Reviewed in the United States on March 22, 2018
Review: This book provides the best synthesis to date of (a) empirical findings from psychology and (b) user-centered design-thinking for products based on information technology. Content-wise this book gets it right. However, there is one stylistic issue that detracts from its strengths. The author explains that he wanted to write the as if the content is being stated by 'we', the population of potential users, to a target reader conceived as a product designer or manager who most needs to be enlightened by this information. But this technique fails in practice, causing more awkwardness and confusion than clarity. The problem is that the author is describing complex concepts and findings from scientific research in psychology, with a highly technical, sophisticated vocabulary. It therefore fails any sense of fittingness or plausibility that 'we' the mass of all users would have — or even care about — such specialized knowledge that is needed by designers, but not by us as users. It also makes the author sound like an inauthentic politician, or a kind of aspiring bureaucratic 'expert' who believes his specialized knowledge authorizes him to speak for mass populations. But the bottom line is, as noted above, that the content is excellent, and the author has provided great value to designers with it.

Name: Mohan Yang
Rating: 5.0 out of 5 stars
Title: AmusthaveforUXdesign
Date: Reviewed in the United States on September 12, 2019
Review: It took me a while to go through the book and I wanted to write the review after finishing the reading so that I could give a fair review. I am from the field of Instructional design and got really interested in UX design/research this June. This is my first UX book that a friend strongly recommend to build up my UX knowledge. Though I've got a digital version from my university library, I immediately got a hard copy after reading the first several chapters. Now, I want to recommend this book to you as a MUST have to expand your personal UX library.After taking two UX courses (foundational reading + design studio), I found this book even more interesting. Dr. Evans (who is also a practitioner in UX research for many years) mapped out design strategies by showing the daily things we see from the perspective of user psychology. It really WOWed me a lot of times when I was like, "that's exactly how it should be!" He explained psychology in a tone that everyone can understand. From this book, I was able to tell that the UX design principles (I learned from my UX courses) are integrated with and supported by all different types of design examples. I feel like this book can satisfy different readers' needs whether you only want to know some tricks in design, or to learn some foundational psychological theories in understanding how users interact with products/systems. It also provided me insight into UX research in terms of how people behave in.a certain ways and why do they do that.I recently learned that psychology is one of the core disciplines that contributed to Human-computer interaction (HCI), and speaking even more broadly, to the accumulated understandings of user experience design. It is also one of a main disciplines that instructional design is built on. My previous design projects were mainly focused on learning & teaching, while the principles and strategies I learned from this book can be definitely applied to learning experience design as well. I've recommended it to my UX and ID friends and strongly recommend you to have one copy if you are working on any design related work.

Name: Jeilymar
Rating: 5.0 out of 5 stars
Title: LOVEITwouldrecommendtoanyoneandadviseallwhoaredebatingtograbacopy
Date: Reviewed in the United States on April 13, 2017
Review: As a recent college graduate with a BS in Psychology and a minor and Computer Science, I can say that this book brought a lot of real-world insight to how we can apply simple psychological concepts in the design everyday products to make our daily use of applications, websites, and overall technology a productive and intuitive addition to our lives rather than a burden or something inefficient one has to struggle through to get the end result.If you are debating getting this book, just do it! The amount of insight in Bottlenecks is immeasurable. The structure and language is extremely easy to absorb as David (author) covers dense psychological and design principles. The way he applies one to the other and shows the reader through examples we have lived through or struggled with really allows the concepts to sync with readers more easily than other similar books.The perspective this book has is unique but very important. I found the content immensely invaluable - I have been and will continue to share what I've learned in Bottlenecks with peers, family, and those in my workspace.Thank you, David, for creating an easily digestible book with such important content!

Name: Lane Wagner
Rating: 5.0 out of 5 stars
Title: Goesbeyondthewhatandaddressesthewhy
Date: Reviewed in the United States on August 9, 2019
Review: Bottlenecks: Aligning UX Design with User Psychology takes user experience one step further by giving in-depth detail behind the psychology of how users experience and interact with technology. Each chapter focuses on a different subject, allowing readers to apply what they have learned step by step. I love the use of real-life examples that I can apply to my life when designing user studies. It is clear that David writes from a place of knowing his readers and knowing the importance of more than just the physical design. David's use of graphics and examples really resonated with me and allowed me to gain a visual understanding of his main points. Not only will this book teach you a lot about the ins and outs behind UX psychology, but it will also provide a guide for your next project, as you will put more thought into the end user. Highly recommend!