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A comprehensive look at creating pricing strategies that work in both good economic times and bad

Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.

Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on

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Book ID Asin: 0470481773
Book Title: The Price Advantage, 2nd Edition
Book Author: Marn
Book Format: unknownBook Price: unknown
Book Category: Books, Business & Money, Finance and unknown
Book Rating: 46 ratings

The Price Advantage, 2nd Edition by Marn Book Review

Name: Steven Forth
Rating: 4.0 out of 5 stars
Title: Essential reading, but not the whole story
Date: Reviewed in the United States on February 13, 2011
Review: The Price Advantage is one of the essential books on pricing and it is the second one I would read after Tom Nagle, John Hogan and Joe Zale's 

Name: christopher provines
Rating: 5.0 out of 5 stars
Title: Good Book, Clear and Helpful
Date: Reviewed in the United States on September 6, 2012
Review: As a pricing expert and author of Strategic Pricing for Medical Technologies, I thought this book provides a nice framework for thinking about pricing as well as some specific discussion on topics that are not addressed in detail in other books. I found the following discussion areas in the book to be particularly helpful:

- Overall framework: the overal generic framework for thinking about pricing from an industry strategy; product/market strategy; and transactional pricing perspective is a helpful way to attack many pricing problems.
- Post-merger pricing: Having lived through a merger and worked through the pricing challenges, I thought it was good that the book addressed this topic. It's not covered as widely in other pricing books.
- Driving price change: This is another topic that is not widely addressed in other pricing books. I've led pricing transformations and thought this topic was well covered in the book.

From a B2B perspective, it would be helpful for the authors to address quantifying economic value to customers, and using unbundling and offering strategies to compete. All in all, it's a good book that complements other pricing books on the market.

Name: William J Dudziak
Rating: 5.0 out of 5 stars
Title: New ways to look at the impact of pricing decisions
Date: Reviewed in the United States on July 7, 2021
Review: Jeff Robison did a great job thinking through the pricing equation in a novel way. His modeling shows pricing for growth may be more impactful to the value of a company than pricing for profits. And despite the complexity of the topic, Mr. Robinson does an exceptional job of explaining it, making it easy to understand.

Name: Rodrigo
Rating: 5.0 out of 5 stars
Title: Great book
Date: Reviewed in the United States on December 28, 2018
Review: If part of your work is pricing, this is the book for you

Name: Spring_Breeze
Rating: 5.0 out of 5 stars
Title: The best
Date: Reviewed in the United States on October 24, 2014
Review: One of the best price books I read in the last years. It's easy to read, lots of examples. I strongly recommend to anyone that is looking to learn more about smart pricing.

Name: Amazoncust
Rating: 5.0 out of 5 stars
Title: This book captures the essence of pricing strategy
Date: Reviewed in the United States on March 17, 2013
Review: The author comprehensively breaks down pricing opportunity, and strategy methodology. I recommend this book to any business manager who is looking to improve bottom line profits.

Name: michael calogridis
Rating: 5.0 out of 5 stars
Title: Excellent Pricing Book
Date: Reviewed in the United States on July 20, 2014
Review: The Price Advantage, still after a few years in the marketplace, is one of the top pricing books for both pricing experts and those just desiring to learn a bit more about pricing. The book is written in a very readable form with an 'eye' for knowing what's practical in business and what's not. highly recommend this book

Name: TJ Kap
Rating: 4.0 out of 5 stars
Title: Price Advantage for Large Business
Date: Reviewed in the United States on November 7, 2011
Review: Good, easy read. Provides some great insight on how to unlock the power of pricing. Makes some great points on how businesses of all stripes have failed to exploit their positions to leverage revenue and profit through pricing opportunities. Provides good insight on how to correct the deficiency.