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Review Traction How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg Justin Mares

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Most startups don’t fail because they can’t build a product.
Most startups fail because they can’t get traction. 

Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
 
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
 
Smart entrepreneurs know that the key to success is

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Book ID Asin: 1591848369
Book Title: Traction: How Any Startup Can Achieve Explosive Customer Growth
Book Author: Gabriel Weinberg,Justin Mares
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $12.99
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Hardcover
Book Format Price: $25.27
Book Format Name: Paperback
Book Format Price: $13.99
Book Format Name: AudioCD
Book Format Price: $30.00
Book Price: $25.27
Book Category: Books, Business & Money, Finance and unknown
Book Rating: 1,010 ratings

Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg,Justin Mares Book Review

Name: H
Rating: 5.0 out of 5 stars
Title: Excellent
Date: Reviewed in the United States 🇺🇸 on June 11, 2022
Review: This is an excellent book, well set out and very easy to read. A great summary of the avenues that are open to everyone who wants to grow their business whether you are a start up or a more mature business. This book is particularly useful for old schoolers like me who have had their head in the sand in regard to the huge web based opportunities that have changed so much over the last 10-15 years. I highly recommend this book.

Name: JDSP
Rating: 4.0 out of 5 stars
Title: worth reading
Date: Reviewed in the United States 🇺🇸 on October 13, 2020
Review: I was familiar with all the traction channels in this book. But this book is good in the sense that it summarizes them and introduces some tools and tips along the way.

Name: Ruben
Rating: 5.0 out of 5 stars
Title: awesome, many good tips
Date: Reviewed in the United States 🇺🇸 on August 9, 2022
Review: This book is priceless for people who need to get more customers!
There are many good examples , and useful advices!

Name: L Lipchik
Rating: 5.0 out of 5 stars
Title: Learned new things
Date: Reviewed in the United States 🇺🇸 on April 7, 2022
Review: Awesome read! I do lead generation among other things, and I have for 10 + years. With this book I spent time highlighting and earmarking and even writing quick references on the inside of the back cover while reading throughout. Great author as well. Have another book from them that is just as great of a read.

Name: Mark B.
Rating: 3.0 out of 5 stars
Title: Huge potential, but everything before Channels needed more thought & expansion!
Date: Reviewed in the United States 🇺🇸 on December 21, 2015
Review: The book puts all the emphasis on the different 20 traction channels and how to take advantage of them, but the reader is left sorely wanting for more discussion (beyond terse mentions) of how to actually brainstorm the right channel, then choose a traction channel and how to grow a business's traction over time.

The actual growth of my marketing through traction is what I expected & the stages of growth I should expect. Unfortunately, what I got was a laundry list of things I could probably google.

The book chapter layout was opposite of what it should have been: it should have had 20 chapters of material on how to develop my business from 1 client to 1 million clients, outlining the different challenges during each stage of growth & then 1-2 chapters on all the different traction channels & how to implement them.

Perhaps this should have been 2 books, one simple discussing growth in stages & one about traction channels? I was frustrated by the lack of a single path.

I know there is no one path, but I expect at least one laid out initially for me all the way from failure to success to relate to, before discussing the options I have. It would make it easier to understand the rest of the book.

That said, the book's commitment to traction is tremendous & I massively appreciate the new inquiries that this book has created in the world. This is a rich discussion & more people should be paying attention to this topic. Thank you for speaking up!

Name: Nolawill
Rating: 5.0 out of 5 stars
Title: This should be in every startup's library.
Date: Reviewed in the United States 🇺🇸 on October 6, 2015
Review: This should be in every startup's library. I'm a young entrepreneur/designer very involved in the startup community where I'm at, with experience going through accelerators, working with startup companies, partnered in a couple myself, so I've seen the landscape and where the challenges are. This book is so helpful at just cutting right to one of the core challenges in starting a company - growth. It delivers on exactly what it says - defining how you can get traction. It almost seems simple after reading this book. The amount of clarity and actionable guidance in this book is incredible. Very motivating to me, especially being in a couple startups. One of the great things about it is their whole approach to this challenge - there's no one-size-fits-all solution to this problem. The framework outlined in the book really helps you figure out what the right traction channel is for YOU. It's really a moving target and I've never seen it more clearly defined than in this book. The amount of research and interviews is impressive. I highly recommend it and would say every accelerator, university, startup needs to have this book in their library and reference it often.

Name: lsdrgv
Rating: 2.0 out of 5 stars
Title: More Lucky Startup Millionare Trying to Convince People They Weren't lucky
Date: Reviewed in the United States 🇺🇸 on October 28, 2021
Review: First off, there is a lot of good information here. I would say it's still a good read and fairly concise. However, the author completely ignores the fact that their success is more attributed to having millions of dollars to start and pure luck of timing. They tell the story of how companies like Reddit, Uber, DuckDuckGo, and Twitter were able to grow really fast because they took advantage of Facebook advertising before others figured out how powerful it was and it got really saturated and expensive. So what is their genius advice? Literally one of the suggestions is "find the next Facebook". Are you serious? Yea if I found the next Facebook I would invest in them and not try to use them. This author gives the impression that in forming DuckDuckGo they were very methodical and thoughtful in their search for traction but completely downplays the fact that he started with millions of dollars invested from a previous venture. If I had a million dollars to invest in to getting traction I bet I would be more successful too. He also gives examples of getting his "friends" at the New York Times and Tech Crunch to write articles about his business. LOL, yea let me just call up all my friends at the NYT to write about my business too. Some of this stuff is so tone deaf and absurd. At the end of the day, all these startup gurus want to make you think they have the secret formula. They had money, they were at the right place and right time. If you're in the startup game you better either hope to get extremely luck or have money and be at the right place right time too.

Name: Chukwueloka
Rating: 5.0 out of 5 stars
Title: Great book for startups
Date: Reviewed in the United States 🇺🇸 on February 6, 2022
Review: This is the best book for startups looking for traction. Traction trumps everything.