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Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable

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Book ID Asin: B01CEFQWK0
Book Title: Market Research in Practice: An Introduction to Gaining Greater Market Insight
Book Author: Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague
Book Format and Price:
Book Format Name: Paperback
Book Format Price: $21.04
Book Price: unknown
Book Category: Kindle Store, Kindle eBooks, Business & Money and unknown
Book Rating: 61 ratings

Market Research in Practice: An Introduction to Gaining Greater Market Insight by Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague Book Review

Name: Quality Seeker
Rating: 4.0 out of 5 stars
Title: Good basic primer to marketing research
Date: Reviewed in the United States 🇺🇸 on April 8, 2019
Review: Easy to understand and actionable text for the typical marketer.

Name: Claudette Barker
Rating: 5.0 out of 5 stars
Title: Excellent summary of the market research industry. A sort of “cliff notes” version of a college text book.
Date: Reviewed in the United States 🇺🇸 on September 23, 2018
Review: Easy to read, but covers every topic in great detail. Highly recommend if you need a refresher or want to learn about the industry for the first time.

Name: Amazon Customer
Rating: 5.0 out of 5 stars
Title: Good book needed ot for school
Date: Reviewed in the United States 🇺🇸 on June 25, 2018
Review: Good book needed ot for school

Name: DarrenIngram_dot_com
Rating: 5.0 out of 5 stars
Title: Very good
Date: Reviewed in the United States 🇺🇸 on April 30, 2016
Review: The authors present a revised version of this hefty tome that sets out to show practical, actionable uses of market research activities that can be implemented in any company. It crosses over with ease from being a book full of mere theory, although that said, it also provides a very good summary of theory as well! It is a book that can be a great aid to a student, which can keep them company within their working life. Even the more experienced pro need not feel ashamed consulting this either.

The book covers the fundamentals of what is market research and why is it important, before looking at how it can be implemented and the specific methods and forms that are at the disposal of a practitioner today. A lot is covered in a relatively few pages, yet it does not feel as if one is being short-changed. Clearly there can be whole books focusing on a specific subject that the authors give a few pages to, yet it is enough to whet your appetite, give you the core information and, of course, act as a jumping-off point to further reading and research if required.

Mixed in with the advice is a lot of real-world examples of market research, based in part on the authors’ own experiences and activities. This can, especially for the less-experienced, be literary gold to help put elements in context and make them somehow more real. It proved to be a veritable information-fest and a great resource for beginner and more-experienced practitioner alike.

A short but sweet review for a very engaging, useful book.

Name: Busy Bee
Rating: 5.0 out of 5 stars
Title: Quick, easy read
Date: Reviewed in the United States 🇺🇸 on October 28, 2021
Review: Great for professional or student!