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Broad in scope and rich in detail, This Business of Television has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition was published in 1991. And as the television business continues to evolve, This Business of Television evolves along with it. This comprehensive guide to the legal, economic, and production aspects of the industry has been completely revised and restructured to reflect the rapid changes in television today, both domestically and internationally.

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Book ID Asin: 0823077632
Book Title: This Business of Television
Book Author: Howard J. Blumenthal,Oliver R. Goodenough,Howard Blumenthal
Book Format and Price:
Book Format Name: Hardcover
Book Format Price: $15.63
Book Price: unknown
Book Category: Books, Humor & Entertainment, Radio and unknown
Book Rating: 21 ratings

This Business of Television by Howard J. Blumenthal,Oliver R. Goodenough,Howard Blumenthal Book Review

Name: Lawrence J. Harte
Rating: 5.0 out of 5 stars
Title: Best Big Picture Business Overview of Television Industry
Date: Reviewed in the United States on July 4, 2011
Review: This book explains the business of television which is different than the perception of common consumers. The financial and operational relationships between content producers, distributors, and broadcasters can be very complicated. It covers local stations, syndication, TV networks, cable TV systems, satellite, and other TV industry distribution channels. The trends of premium content production and licensing are covered and they seem to be rising at a growing rate. It covers the history of the television industry from the transition from radio broadcasting to television broadcasting to non-broadcast (cable TV). Local television station ownership and network affiliations is explained. You will learn about how advertising is sold by networks and at local stations. There is a lot of detail provided on how the cable TV industry evolved and the companies that have been and continue to be important to the CATV industry. There are some very good descriptions of TV regulations including broadcast restrictions, advertising limitations, copyright, and privacy. The different types of programming including news, dramas, documentaries, sports, children's, and others are explained along with their basic production needs, There are many sample contracts including releases, distribution agreements, production and use licenses, and others.

Name: Robert M. Sawin III
Rating: 5.0 out of 5 stars
Title: Lot of wisdom about the television industry just a good read won't be disappointed
Date: Reviewed in the United States on August 10, 2016
Review: Lot of wisdom about the television industry just a good read won't be disappointed. My advice is just make your own content and sell it. don't go crazy on trying to seek money cause their isn't any especially if you don't have clout. if you have good content then someone will buy it. Plane and simple. Want exposure then distribute your content via the web ie youtube and or Netflix and amazon prime. Television industry is dead anyways at least the cable industry and dish.

Name: Golden Hands
Rating: 5.0 out of 5 stars
Title: Complete
Date: Reviewed in the United States on August 9, 2016
Review: I used this book for a law class. It is sort of like the bible of television business. Although a bit dated, it gives you a solid foundation in the business of television. I especially enjoyed the thorough overview of the history of television. Understand that this does not provide contracts for you to use, but it does discuss important points involved in the contracts.

Name: Buffalo
Rating: 5.0 out of 5 stars
Title: Great overview of how the Television business works.
Date: Reviewed in the United States on December 9, 2010
Review: Great overview of how the Television business works. Gives actual numbers and business models for different parts of the business. If you're new to TV this book fills in a lot of the background knowledge that you industry vet peers have.

Interested in seeing a 2011 version to see how they cover TV Everywhere, Hulu and OTT.

Name: F. H.
Rating: 5.0 out of 5 stars
Title: Great Purchase!
Date: Reviewed in the United States on February 16, 2019
Review: Amazing quality! Pristine condition! I’m satisfied with the shipping as well.

Name: MJ in Italy
Rating: 4.0 out of 5 stars
Title: Comprehensive and informative.
Date: Reviewed in the United States on August 10, 2013
Review: Would recommend to anyone trying to understand and get an overview of the TV business. Get the ore recent addition.

Name: lemarques
Rating: 3.0 out of 5 stars
Title: A presentation on the business
Date: Reviewed in the United States on December 6, 2012
Review: I was overwhelmed when I got it beucase it's bigger than the "This business of Film" but it doesn't cover topics deeply. I expected to have more about topics like Syndication rules and Prime Time Access.

Name: Sergio L. Reis
Rating: 5.0 out of 5 stars
Title: Interesting book
Date: Reviewed in the United States on September 28, 2009
Review: This is a very interesting title. Easy to read and to comprehend some business aspects.

Some parts of the book were not updated properly, e.g., the overview of Television in South America.