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Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and

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Book ID Asin: 1108482570
Book Title: The Economics of Platforms: Concepts and Strategy
Book Author: Paul Belleflamme,Martin Peitz
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $26.49
Book Format Name: Hardcover
Book Format Price: $107.25
Book Format Name: Paperback
Book Format Price: $34.99
Book Price: $107.25
Book Category: Books, Business & Money, Management & Leadership and unknown
Book Rating: 17 ratings

Book Review: unknown