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Book ID Asin: 0961392169
Book Title: The Cognitive Style of PowerPoint: Pitching Out Corrups Within, 2nd ed.
Book Author: Edward R. Tufte
Book Format and Price:
Book Format Name: Paperback
Book Format Price: $18.05
Book Price: unknown
Book Category: Books, Computers & Technology, Software and unknown
Book Rating: 113 ratings

The Cognitive Style of PowerPoint: Pitching Out Corrups Within, 2nd ed. by Edward R. Tufte Book Review

Name: Jason M. Waskiewicz
Rating: 4.0 out of 5 stars
Title: .0 out of 5 stars Eye Opening but Not Original
Date: Reviewed in the United States on November 9, 2010
Review: This pamphlet rehashes Tufte's comments about PowerPoint from his various books. In fact, it seems to be a reprint from a chapter in his "Beautiful Evidence." That said, there is a lot here worth considering, and this pamphlet form makes it more convenient for sharing than an entire book.

Tufte is responsible for changing how I teach. I used to like lecture with PowerPoint notes (or, when I got more advanced, notes written in the Beamer class of LaTeX). It always bothered me that my students thought the class was just the slides on the screen and my talking or not was irrelevant. I was even more disturbed on tests when there was no understanding.

My problem wasn't so much the medium but my use of it, and that is Tufte's point about PowerPoint. It does make a fine support. It can show simple diagrams, unfamiliar terms, and pictures.

What it does NOT do is present dense information well. This is better absorbed by reading or by doing something. And (in my profession) what student really enjoys listening to the teacher summarize information that the student could read and summarize himself. Much better to have a guided activity that reviews or uses the information.

Now I do recognize that Tufte's focus was not on education. But the principle is the same: talks are for summaries. For detailed information I need to be able to read, re-read, go back, flip forward, and take notes. In a talk, a summary of the highlights or a plan of action is best because this can actually be absorbed.

Name: GradMom
Rating: 4.0 out of 5 stars
Title: .0 out of 5 stars PowerPoint Critique on Point
Date: Reviewed in the United States on October 19, 2008
Review: SLIDE ONE

The Cognitive Style of PowerPoint: Pitching Out Corrupts Within, Second Edition by Edward R. Tufte makes me wonder:

- can you make a point in list format?
- why are we in such a hurry to get to our point?
- is Tufte making a statement by referring to PowerPoint as PP in his text?
- why do we think style is more communicative than substance?

SLIDE TWO

Reasons to get and read this book:

- you'll never want to make a class presentation using PowerPoint again, even if it is required you do so
- if you never noticed irritating blips, beeps, background color and distracting graphics...you will after reading the book
- it will give you cause to sit back and really talk for a while about what you think, rather than give visual bites (the PowerPoint version of sound bites)

Name: Trevor Burnham
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars An enjoyable indictment
Date: Reviewed in the United States on March 9, 2009
Review: Tufte makes a cogent case against PowerPoint in this sleek, catalog-sized volume, blaming it for, among other things, the Columbia disaster. He recommends paper handouts as an alternative for anyone presenting serious science, numbers-intensive business, or anything else requiring thought. Does he go a bit overboard? Certainly. But that's what makes the book fun rather than pedantic. Everyone in my PhD program has read it at some point with great interest, pondered it for a while, and then reverted to using PowerPoint. C'est la vie.

However, before you buy this, realize that this volume is also a chapter in Tufte's latest full-sized design book, 

Name: Peter Missine
Rating: 3.0 out of 5 stars
Title: .0 out of 5 stars Unfortunately, more a reprimand than a guide.
Date: Reviewed in the United States on April 1, 2013
Review: I bought this "leaflet" a while ago before going to business school and it, with a heavy influence from Tufte's books, market the way I presented information in my prior job.
However good Tufte's talents, this is not a document that by itself is enough to help you with your presentation skills. In business school it is presented as part of a communication class as a required reading for MIT Sloan, however it is put into context and analyzed within a framework, which makes it work.

The book covers all kinds of mistakes and errors one can do in making presentations. From the information overload to the "here is a graph that shows nothing really", it does so in a clear voice an is a easy to read document. However the presentation itself does not follow all of the recommendations put forward in the book, as some pages do not have the most easy to read layout.

Name: James Howlett
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars Best short text ever
Date: Reviewed in the United States on April 16, 2022
Review: Had this in college and wanted to buy again. Great, to the point info.

Name: superchk
Rating: 2.0 out of 5 stars
Title: .0 out of 5 stars Heavy on snark, thin on content
Date: Reviewed in the United States on September 27, 2013
Review: I am teaching with this text this semester in a college course. The book was already ordered when I was assigned the class so I chose not to rethink that and forge ahead. What a mistake. The author employs an extremely sarcastic and derisive tone throughout the text, often repeating the same point over and over again.

Although the author does make some valid points about the corporate culture pervading the information design afforded by a PP presentation, that is pretty much all this book offers. Perhaps in a non-academic environment this might be more earth shattering, but I find that the issue with PP is not so much the software - we all know it is designed for a corporate audience expecting punchlines and buzzwords. What is needed are well trained presenters who have training in technical communication so that they know when to override PP's design choices and make their own decisions about data representation.

Yes, it is true that one cannot include a 20 X 5 cell table and that pulling out pieces of it to fit on a slide reduces the overall resolution of the data being presented. But. Giving a presentation should never be about pretending that statistics are always truth. Just because one's data came out of a longer table does not mean that longer table didn't come out of a still longer one and so on. The point being that the error happens when either the speaker or the audience member accepts slide data as "Truth" rather than support for some other claim. A citation should be given and folks can follow up on their own. Or, as Tufte rightly suggests, a more detailed handout can accompany a presentation.

But, is that message worth buying this otherwise snarky indictment of what this person perceives to be the corporate erosion of science and engineering? It is up to you. For me, I won't be using this in class again.