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Transform your C-suite leaders into brilliant communicators. Here are the strategies that smart communications and public affairs experts employ. Legendary White House Press Secretary Mike McCurry describes "A+ Strategies for C-Suite Communications" this way: “I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization.”Here are the solutions you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how t

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Book ID Asin: 0974253871
Book Title: A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers
Book Author: Ed Barks
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $9.99
Book Format Name: Paperback
Book Format Price: $34.95
Book Price: $34.95
Book Category: Books, Business & Money, Industries and unknown
Book Rating: 12 ratings

A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers by Ed Barks Book Review

Name: Patricia S.
Rating: 5.0 out of 5 stars
Title: How to communicate at every level.
Date: Reviewed in the United States on March 18, 2019
Review: Wonderful insights. Well written and easy to understand ideas.

Name: Lu
Rating: 5.0 out of 5 stars
Title: A+ Strategies persuasively teaches how to persuade...first your CEO, then your stakeholders
Date: Reviewed in the United States on January 8, 2019
Review: In his chapter “Shaping A Strategic Approach,” Ed Barks quotes Ben Franklin: “Tell me and I forget. Teach me and I remember. Involve me and I learn.” I just finished reading a free review copy of Barks’ latest book, A+ Strategies for C-suite Communications. This excellent hands-on handbook teaches and involves communication professionals trying to urge top executives to develop “an organized, long-range, strategic communications program,” versus “get a press release out by close of business!”

My favorite of several A+ themes: Always put strategy before tactics.
My favorite A+ chapter: “Messaging,” which crisply explains Barks’ 11 tested elements for developing and refining persuasive statements.
My favorite A+ teaching-and-involving approach: what I’ll term Barks’ nuh-uh lists, including
“Proven Methods to Alienate a Reporter” in the Media Relations chapter, and “Top 10 Opening Lines Guaranteed to Turn Off Your Audience” in the Public Speaking chapter.

My recommendation: Buy two copies right away. One for your own enrichment and leadership library. And the other as a priceless gift for your CEO.

Name: Dr. David D. Schein
Rating: 5.0 out of 5 stars
Title: This Book Gets the Job Done!
Date: Reviewed in the United States on January 8, 2019
Review: Ed Barks is a top professional in the world of high level government and corporate communications. He has taken his decades of experience and converted that wisdom into a short book that contains an incredible amount of great information for C-Suite executives and the PR and communications professionals who support them. Mr. Barks writes in plain language and avoids the jargon that makes similar books difficult to read and absorb. He includes a comprehensive list of actions for each of the many topics he covers in the book. Not just relying on his own extensive experience, he includes copious examples and cites numerous other experts in this field. I highly recommend this this book not just to the obvious audience, but also to business owners who need to map their path forward before they have their own communications or PR staff.

Name: Anthony
Rating: 5.0 out of 5 stars
Title: Winning strategies for communicators
Date: Reviewed in the United States on January 8, 2019
Review: The digital revolution has upended yesterday's communication playbook. But today's leaders know that despite new technology and tactics, there's no substitute for a solid strategy. The best communicators serve as trusted advisors to the C-Suite. Ed Barks' latest book is full of winning strategies to help communicators - whether they partner with key leaders on the inside, or provide outside counsel as consultants - build trust and offer solid advice to executives. Ed doesn't shirk away from telling it like it is; he reminds us that a one-time training is no silver bullet. Through his well-organized approaches, and tools such as the "Five for the Future" questions at the end of each chapter, Ed provides a commonsense manual for today's communicator. This wisdom will surely light the path for tomorrow's influencers.

Name: Jim
Rating: 5.0 out of 5 stars
Title: Practical, Straight Forward Insight
Date: Reviewed in the United States on January 9, 2019
Review: Ed Barks aptly translates his years of experience training executives in the art and science of communication into a very readable and practical book that should be on the bookshelves of every executive. Ed provides captivating examples to bring his teaching points alive. I have benefited from Ed's advice and counsel over the years and I am so happy that he has been able to make his teachings accessible to a wide audience with this book. Well done Ed!

Name: MBW
Rating: 5.0 out of 5 stars
Title: Practical advice for communicators & senior leaders
Date: Reviewed in the United States on January 14, 2019
Review: Ed Barks clearly has a wealth of expertise not only in communications, but also in navigating organizations and office politics. He has a knack for identifying the issues and distilling his insights into short, readable chapters.
This book provides practical tips on both strategy and tactics for PR professionals and organizational leaders. I liked the format, with action items broken out in bullet points, making the information more easily digestible. Highly recommended!

Name: Lou Fisher
Rating: 5.0 out of 5 stars
Title: Essential Guide
Date: Reviewed in the United States on January 13, 2019
Review: Communication professionals should keep this book within reach at their desk. It provides best practices and guidance for any communication challenge. Smart executives and leaders outside the communications department should do the same. It's a quick and approachable text for reading and reference. And, remarkably, a rare opportunity that a communications consultant shares the trade secrets.

Name: Amazon Customer
Rating: 5.0 out of 5 stars
Title: Compelling and authoritative -- a must-have for the counsellor's bookshelf
Date: Reviewed in the United States on January 8, 2019
Review: Essential reading for anyone who counsels (or aspires to counsel) CEOs in an era in which communications continues to exert a huge impact on the success of every organization. Authoritative and well-researched, it is an important addition to every strategist’s library.