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The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attentionβand sell more products.
Among the tips revealed are:
β’ eight headlines that workβand how to use them
β’ eleven ways to make your copy more readable
β’ fifteen w
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Book ID Asin: 0805078045
Book Title: The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Book Author: Robert W. Bly
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $10.97
Book Format Name: Paperback
Book Format Price: $22.99
Book Price: $22.99
Book Category: Books, Business & Money, Marketing & Sales and unknown
Book Rating: 620 ratings
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition by Robert W. Bly Book Review
Name: Kenn Caesius
Rating: 5.0 out of 5 stars
Title: Guidance by and for the professional writer
Date: Reviewed in the United States πΊπΈ on December 24, 2015
Review: Once again, Robert Bly condenses and shares his years of professional writing, this time concentrating on the genre of copywriting, into a book that any avid writer can enjoy for both its prose and information. While the subject matter is hardly the stuff of New York Times Best Sellers, the copywriterβs handbook is in its own niche of professional advice and consultation best that anyone in promotions and advertising will immediately appreciate by the end of first chapter.
The Copywriters handbook is a very concentrated guide into the distinct genre of Copywriting - the literary art of writing to promote a business or service - that the author created from years of first-hand experience. In little more than 400 pages, Mr. Bly covers the entire process from a basic introduction to copywriting and the method to creating good generic copy to insightful elaborations about the necessary elements to specific forms of advertising - newspaper, direct mail, brochures, and web. In the third edition, the author updates his book about his thoughts and methods about applying his methods to writing for direct e-mail and webpages. Finally, the book has chapters about becoming and working with a copywriter - its essential reading in case if you decide to take the next step in copywriting.
In some odd way, I have really enjoyed theΒ
Name: Joshua Lee Henry
Rating: 5.0 out of 5 stars
Title: Total Rip-Off
Date: Reviewed in the United States πΊπΈ on March 9, 2018
Review: Total Rip-Off
Thatβs exactly what I thought after finishing The Copywriterβs Handbook: A Step-By-Step Guide to Writing Copy That Sells (St. Martinβs Griffin, 2005) by Robert W. Bly.
When comparing the crazy amount of value imbedded within these pages, to the small price tag I spent on it, I felt as though I had totally and completely ripped Mr. Bly off.
The cost to value ratio is so unbalanced, youβd be a fool not to immediately buy and devour this book.
The Copywriterβs Handbook will literally help you leapfrog the competition by accessing a treasure trove of Blyβs experiences through his many years of writing successful ads.
Seriously, this is one of the most practical and tactical books on copywriting that I have ever read.
In The Copywriterβs Handbook you will learn:
β’ 38 headline examples
β’ The 4 - βUβsβ of great copy
β’ 15 ways to open a sales letter
β’ The 10 - point criteria of ads that sell
β’ 11 ways to make your writing more readable
β’ 22 reasons why people might buy your product
β’ The 7 questions you must ask about your audience
Whether youβre a novice to writing copy, a veteran of the craft, a small business owner looking to increase profits, or a solopreneur looking to start a side-hustle with the written word, you will find answers to your most relevant and pressing questions.
Additionally, Mr. Bly writes and speaks in a totally approachable and personal manner.
Heβs wisdom gently rolls off the pages just like you would expect coming from a passionate master and caring mentor.
Iβm buying and studying more of Bobβs books (several of which he personally recommended for my specific situation) to grow my business.
5 Stars all day.
Joshua Lee Henry, M.A. & MBA Essentials, Salesforce
Founder & CEO, Activate Advertising Agency, L.L.C
ActivateMyAdvertising.com
Name: Amazon Customer
Rating: 5.0 out of 5 stars
Title: A Copywriting Bible
Date: Reviewed in the United States πΊπΈ on November 3, 2012
Review: The knock that some reviewers gave on this book is that its just contains basic copywriting principles for beginners. Have you guys noticed a lot of the print and television advertising? Mostly cute, gimmicky filler that doesn't do the job of selling products. I remember a few years ago when the media blasted the SaleGenie.com Super Bowl ads for "not being entertaining enough" and being a "major fail." Many media outlets blasted SalesGenie.com for running ineffective ads and not knowing who their target audience is. They were wrong and so are the reviewers who criticized this book. By the way, SalesGenie.com GAINED 10,000 SUBSCRIBERS by Monday morning --the very next day. That was over $21 million in annual subscription sales. So much for not knowing their target market and target audience. It wasn't a cute commercial, but it was great sales copy that targeted underperforming sales professionals looking to gain a competitive edge over their peers. In fact, the SaleGenie.com commercial had the best ad copy, and it followed many of the principles explained in this book.
The Copywriter's Handbook will break down the anatomy of what's behind writing a good ad and how to construct good ad copy that sells products. Many copywriting books will tell you to use a bunch of techniques, but never explain the how or why about it. This is why there's so much inconsistent, bad ad copy proliferating. The author helps you understand why you must follow certain principles of constructing ad copy, and why certain techniques work. If you buy this book and actually read and comprehend what's in this book, you will learn how to write better ad copy.
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