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Now is the time to answer that "value" question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a daunting question of survival into a sustainable answer of success.--from the Introduction

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Book ID Asin: 1945815000
Book Title: Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value
Book Author: Stephan M. Liozu
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $9.99
Book Format Name: Paperback
Book Format Price: $24.99
Book Price: $24.99
Book Category: Books, Business & Money, Marketing & Sales and unknown
Book Rating: 7 ratings

Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value by Stephan M. Liozu Book Review

Name: Amazon Customer
Rating: 5.0 out of 5 stars
Title: Good reading material if want to validate the viability side ...
Date: Reviewed in the United States on October 26, 2016
Review: Very practical and interesting book for everyone who wants to determine the pricing for his value proposition and that wants to get insights in pricing; what works and what doesn't. Good reading material if want to validate the viability side of your business model.

Name: Kevin Lemke
Rating: 5.0 out of 5 stars
Title: Great book!
Date: Reviewed in the United States on October 1, 2018
Review: Here is yet another compelling and important contribution to the field of pricing and commercial strategy by the incomparable Stephan Liozu.  This timely book is filled with creative and practical ways for executives and their teams to capture the value associated their new, innovative offerings - enabling companies (new and old) to thrive in the new economy.  Congratulations  Stephan!!