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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care?

Because even if content strategy isn't your job, content's probably your problem--and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and y

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Book ID Asin: 0123919223
Book Title: Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
Book Author: Margot Bloomstein
Book Format: unknownBook Price: unknown
Book Category: Books, Business & Money, Industries and unknown
Book Rating: 35 ratings

Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project by Margot Bloomstein Book Review

Name: Liz Bird
Rating: 5.0 out of 5 stars
Title: Great for anyone who struggles with – or is responsible for – creating content.
Date: Reviewed in the United States on April 12, 2017
Review: If you need to create or explain content strategy, this is THE source. It's informative, well-written and actually got me excited about creating content a proper content strategy. As a UX consultant, I've seen so many different, unsuccessful approaches by team members of different disciplines to create brand/digital/you-name-it strategies – none of which has a cohesive content strategy that truly informs all content, on and offline. This was really helpful in bringing it all together. I highly recommend it.

Name: S. Brown
Rating: 5.0 out of 5 stars
Title: This book rocked my world
Date: Reviewed in the United States on August 14, 2013
Review: I bought this book for a class, thinking ho-hum, another silly textbook where all the authors do is self-reference and add unnecessary multisyllabic adjectives to sentences to sound smart and intimidate uncerclassmen. But lo, this book is none of those things. It is useful. And I mean that. Coming from a person who usually gleefully sells/destroys/dustbins almost all textbooks after the class is over, this should be meaningful to you, too. This book provides real, actual tools and step-by-step processes you can use to conduct a content overhaul where you work - or for your clients. And it does it all without the annoying pretension of academia or the corporate gobblydegook of the MBA set. One could even say the author has... sass! All in all, I will be keeping this book in my office for easy reference, rather than tossing it in the garage with all my other management guides to hubris.

Name: Jenn Vitello
Rating: 5.0 out of 5 stars
Title: A must-read for CS newbies and pros alike
Date: Reviewed in the United States on May 8, 2012
Review: I predict that Margot's book will be an invaluable resource to many for years to come because she really makes the concept and practice of content strategy so tangible. Margot does an excellent job of weaving together the philosophy of content strategy with real-world examples. Rather than being purely instructional, Margot paints a picture of content strategy work that's needed through company stories that also incorporate samples of deliverables (card-sorting exercises, sample audits, editorial calendars, etc).

Additionally, she demonstrates how others from various backgrounds are involved with content strategists--from information architects to software developers to account managers. Every person who touches content, whether it's selling it, creating it, developing for it, or maintaining it, should read this book. You'll be smarter because of it!

Name: Sweta Patel
Rating: 5.0 out of 5 stars
Title: My Failure Lead Me To Read This...
Date: Reviewed in the United States on January 23, 2013
Review: It seems like everyone is jumping on the bandwagon when it comes to social media, but how about content marketing? Let me tell you, I was in a meeting a few years ago with top-line executives, and they had digital media nailed down. They asked me: "How good of an expert are you? Can we test your knowledge?" So the first few questions were a breeze and then it came to content strategy. Believe it or not, I was stumped and I lost that prospect. Then I started to read every book I could get my hands on, but out of all the books I read on content strategy, this one had to be the best one.

Why? Margot's spreadsheet idea is understandable; she provides real-world examples and case studies, and a step-by-step process! She even goes above and beyond and lets you know what to respond to your clients. I recommend this read to anyone who thinks they "know it all" when it comes to online marketing. I'd be surprised if you don't learn from this book. My favorite example of all time was her Harvard Business Club content strategy. I loved the concept and the index card idea to help you figure how to determine the: messaging, tone, text, and design your campaign. It is ironic how the most vital elements of a marketing campaign are often overlooked and not taken into consideration.

Name: Denise Dilworth
Rating: 5.0 out of 5 stars
Title: Hugely helpful
Date: Reviewed in the United States on October 27, 2012
Review: Real-life applications for what Kristina Halvorson started with Content Strategy for the Web.

Bloomstein provides insight into the how of content strategy, as well as sharing the what. i plan to have all the folks on my team read it for professional development.

Name: Aaron Parkening
Rating: 5.0 out of 5 stars
Title: Great examples and actionable steps
Date: Reviewed in the United States on November 6, 2013
Review: This is a great book; even though my clients tend to be much smaller than the ones in these case-studies, it was really easy to figure out how the same exercises would provide great benefit to the folks I work with. Margot's examples and ideas are friendly and very practical; this isn't just a theory book but provides some very simple do-it-now sorts of projects to get started building a solid content strategy.

Name: Matt R.
Rating: 5.0 out of 5 stars
Title: A good, practical intro.
Date: Reviewed in the United States on August 20, 2020
Review: A good introduction to the value of content strategy, along with some practical tips and tools. All examples are in the form of real work case studies.

A relatively quick read, and lots of value.

Name: Jodi Westfall
Rating: 5.0 out of 5 stars
Title: Easy-to-follow Strategy for Building Relevant Content
Date: Reviewed in the United States on April 20, 2015
Review: LOVED this book. Margot does a great job of defining the actual problem AND showing you how to solve it. We all need better and on-target content and Margot shows you from the beginning how to do it. This is the second copy I've purchased ... bought it for my boss. I wrote in the margins of mine so he needed a clean copy. :o)