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From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right.

This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of

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Book ID Asin: 0500203474
Book Title: Graphic Design: A Concise History, Second Edition (World of Art)
Book Author: Richard Hollis
Book Format and Price:
Book Format Name: Paperback
Book Format Price: $23.95
Book Format Name: Mass Market Paperback
Book Format Price: $36.86
Book Price: $23.95
Book Category: Books, Arts & Photography, History & Criticism and unknown
Book Rating: 131 ratings

Graphic Design: A Concise History, Second Edition (World of Art) by Richard Hollis Book Review

Name: Customer
Rating: 1.0 out of 5 stars
Title: Deceptivemarketingitsblackandwhitebook
Date: Reviewed in the United States on September 26, 2020
Review: This book is black and white as another reviewer indicated, almost all of it except for a few pages in the preview pictures on Amazon, which falsely give you the impression that it's a color book. In other words, it's a 232 pages book of which only 8 pages are in color and the rest in black and white. A book about graphic design in black and white loses most of its value because color choices are key elements to the design and understanding it. If this is a printing mistake and you have a copy with more color pages, please reply to this review.

Name: Antonio Frazão
Rating: 5.0 out of 5 stars
Title: Concisebutcomprehensive
Date: Reviewed in the United States on June 9, 2014
Review: All the books from this Thames and Hudson's collection are a great investment. For this in particular, the only thing I would like to see was more bigger colour images. Nevertheless the content is very comprehensive.

Name: Kathryn
Rating: 3.0 out of 5 stars
Title: KindofBoringforabookonGraphicDesign
Date: Reviewed in the United States on February 24, 2011
Review: I bought this book for a Graphic Design History Class, and while it gets the job done in an informative sense, it is a rather unimpressive book in my personal opinion. The body copy is incredibly dense, and the illustrations are tiny and save for a few sections, in black and white, which sort of diminishes the impact. I honestly would have rather paid more for a larger textbook with larger, full color illustrations. It does get the job done as a textbook, but I'd kind of expect more from a textbook that is on Graphic Design.

Name: MelodyV
Rating: 5.0 out of 5 stars
Title: FiveStars
Date: Reviewed in the United States on August 7, 2016
Review: Good resource

Name: M. G. KING
Rating: 1.0 out of 5 stars
Title: DontBother
Date: Reviewed in the United States on July 17, 2008
Review: Unless you are interested in the opinions of the author, the book is not worth the purchase price. Why? Illustrations. There are but a handful of color illustrations and the majority of all the illustrations are smaller than 1" x 1.5". Save the pennies and buy a history with illustrations that are in color and can be seen.

Name: Amazon Customer
Rating: 1.0 out of 5 stars
Title: Itsablackandwhitebook
Date: Reviewed in the United States on December 13, 2018
Review: Only page 17-24 are colored, the rest is all black and white. Is it a printing mistake?

Name: Amazon Customer
Rating: 5.0 out of 5 stars
Title: FiveStars
Date: Reviewed in the United States on August 9, 2017
Review: No damage!

Name: Bernardo Queiroz
Rating: 5.0 out of 5 stars
Title: Amustread
Date: Reviewed in the United States on July 7, 2005
Review: for design students. The book gives a complete analysis of the graphic design's history.