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Review Shazam The Golden Age of the World s Mightiest Mortal by Chip Kidd Geoff Spear

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Shazam made his debut in Whiz Comics in 1940, and outsold his biggest competitor, Superman, by 14 million copies a month. It wasn’t long before a variety of merchandise was licensed—secret decoders, figurines, buttons, paper rockets, tin toys, puzzles, costumes—and a fan club was created to keep up with the demand. These collectibles now sell for outrageous prices on eBay and in comic book stores and conventions. Seventy years later, an unprecedented assortment of these artifacts are gathered together by award-winning writer/designer Chip Kidd

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Book ID Asin: 1419737473
Book Title: Shazam!: The Golden Age of the World's Mightiest Mortal
Book Author: Chip Kidd,Geoff Spear
Book Format and Price:
Book Format Name: Hardcover
Book Format Price: $26.29
Book Format Name: Paperback
Book Format Price: $24.99
Book Price: $24.99
Book Category: Books, Crafts, Hobbies & Home, Antiques & Collectibles and unknown
Book Rating: 69 ratings

Shazam!: The Golden Age of the World's Mightiest Mortal by Chip Kidd,Geoff Spear Book Review

Name: David Swan
Rating: 3.0 out of 5 stars
Title: Temper Your Expectations
Date: Reviewed in the United States 🇺🇸 on November 11, 2010
Review: I can't deny that the product description is accurate but that was my biggest worry. I am a big Captain Marvel fan but I'm not a ravenous Captain Marvel fan. I love the stories by C.C. Beck and Otto Binder and I'll grab up any reprint I can find and I wish that DC Comics would start to publish the Shazam Archive editions again. Supposedly they were going to reprint the lengthy Monster Society of Evil storyline but that project seems to have been put on indefinite hold so in my desire to get SOMETHING with Cap in it I bought this book knowing full well that is was probably not what I was looking for. It's a nice big coffee book size, with glossy pages, a lovely die cut hard cover and high quality binding. Unfortunately there is but one story reprinted here and it's kind of an oddball in that's it was done by Joe Simon and Jack Kirby.

So what do you get? Images from a Captain Marvel collection owned by a fellow named Harry Matetsky. This includes pins expanded to full page size, patches, box covers, chipped up figurines, advertisements, fan club letters, single panels blown up like a Roy Lichtenstein painting. I also discovered that in the 1940's Captain Marvel was a shameless corporate shill who pushed possibly hundreds of products. The images are presented in a way that one might present artwork. For instance there is a photo of the original costume from the 1941 Captain Marvel serial that focuses on just the lightning bolt and chest button. If you consider images of unassembled paper toys and roughly drawn film posters to be artwork this might be the book for you and I'm not saying that many aren't lovely. The photography is superb but many of the images are of cheap 70 year old toys with a bit of wear and tear.

A couple of years back Chip Kidd produced a book called Bat-Manga! reprinting Batman comics produced in Japan from the 1960's. As in this book it featured a lot images of memorabilia but most of the book is devoted to the stories. Besides the Simon/Kirby story there is nothing except the occasional single or double page spread. The book veers off into non-Cap items including lengthy sections on Captain Marvel jr, Mary Marvel, Spy Smasher and even Hoppy the Marvel Bunny. Kidd includes all sorts of Captain Marvel information but it's not uncommon to have a half dozen or more pages of just images. I just really was hoping to read some Captain Marvel stories and if that's what you're looking for keep looking.

Say what you will Chip Kidd put his heart in this book and did about as good as I could expect given the subject matter. I imagine he must be a heck of a salesman to get this published because it really appeals to a nitch audience. I can imagine someone who grew up during this era loving the nostalgia but you'd have to be in your late 70's or early 80's to fall in that demographic. You can pretty much blow through the whole book in an hour or so and having done that I'm not sure that I have a tremendous desire to go back through it again. It really pains me to write this review because I'm a Captain Marvel fan and Chip Kidd is a Captain Marvel fun but it's clear that Chip Kidd is a bigger fan than I of all things Marvel related. I do not want to do harm to something that continues to keep Captain Marvel in the hearts and minds of fans and introduces him to potential new fans but I'd be lying if I said that if I had to do it all over I'd purchase this again.

Name: Mark Luebker
Rating: 5.0 out of 5 stars
Title: A visual feast!
Date: Reviewed in the United States 🇺🇸 on November 12, 2010
Review: Most people seem to love the Chipp Kidd's work or hate it. I'm in the former category, and THIS book just knocked me out.

A word of warning: If you're looking for yet another recounting of the history of the original Captain Marvel, look elsewhere--this is not the book for you. There are plenty of excellent histories to be had, and a subscription to PC Hamerlinck's FCA is a great way to supplement them.

However, if you're looking for a gorgeous collection of photos of the incredible range of Captain Marvel and Marvel Family ephemera that Fawcett and its partners produced during the 13 golden years those characters were in print, stop wasting time reading this review and place your order NOW. This is a must-have.

I've long been fascinated by the incredible range of merchandising that Fawcett did for these characters--an idea decades ahead of its time--and here are stunningly detailed photos of the best of it, including some of the rarest stuff, repros of original designs for some pieces, and even side-by-side comparisons of original art pages and published comics.

This is what I'd hoped the DC Vault and Marvel Vault books would be. While Shazam!: The Golden Age of the World's Mightiest Mortal doesn't include facsimile reproductions like the Vault books, it shows so much more of the Marvel Family and Fawcett merchandise than either of the former does of their subjects that it just blows them away.

This is a book I'll be returning to it again and again, a visual feast. Heck, the quality of the photos and the amount of detail has me thinking about attempting my own facsimiles or reproductions of some of the items, since that's probably the only way I'm ever going to have examples of the really rare and really cool stuff. I'm already trying to decide whether to use Sculpey or Play-Doh to try my hand at one of those Cap syroco figurines...

Name: Richie Jingles
Rating: 5.0 out of 5 stars
Title: Incredible imagery
Date: Reviewed in the United States 🇺🇸 on January 4, 2011
Review: I discovered comic book fandom in 1965 at the age of 13, after being a comic book fanatic all my young life. I immediately began ordering fanzines and the lower priced golden age books. One of the first was a 1946 issue of Captain Midnight,( $1.50,HA!)which was a pretty lousy comic book, but real interesting to me simply because of it's age. It was like an archaeological dig, holding these books that came out before I was born. But what was really fascinating to me were several pages advertising the very Captain Marvel merchandise pictured in this book! This really blew my mind because I'd never even heard of Captain Marvel... I was a Superman kid, and was always fascinated by his derivatives, which were legion in all the Superman books. There was always another super guy from another planet or circumstance, wearing yet another costume variation. But here was an entirely different but still in the same genre character who was obviously very popular in his time and he was a total mystery to me! I did'nt get the whole story until a year later when I got an issue of Alter Ego ( still a mail order fanzine then) which featured the whole Marvel Family. Having said all that, this book is an absolute visual delight, pure conceptual mind candy, beautiful graphics, all mysteries revealed! If you're a real comic book historian, like me, you'll pour over this book again and again.