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Sierra On-Line was one of the very first computer game companies and at one time dominated the industry. The author, Ken Williams, founded Sierra On-Line Sierra with his wife Roberta who went on to create many of the company's best selling games. Sierra grew from just Ken and Roberta to over one thousand employees and a fan base that still exists today, despite the fact that the company was torn apart by criminal activities, scandal and corruption that resulted in jail sentences and the collapse of Sierra. This is the behind-the-scenes story of the rise and fall, as it could only be told by the ultimate insider.

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Book ID Asin: B08KG2XLMR
Book Title: Not All Fairy Tales Have Happy Endings: The rise and fall of Sierra On-Line
Book Author: Ken Williams
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $0.00
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Paperback
Book Format Price: $34.99
Book Price: $7.32
Book Category: Kindle Store, Kindle eBooks, Biographies & Memoirs and unknown
Book Rating: 456 ratings

Not All Fairy Tales Have Happy Endings: The rise and fall of Sierra On-Line by Ken Williams Book Review

Name: Andy Linnenkohl
Rating: 5.0 out of 5 stars
Title: Finally, the real story.
Date: Reviewed in the United States on October 5, 2020
Review: In this book Mr. Williams spends some time talking about the publishing of Phantasmagoria, Sierra's excellent horror game and how horror wasn't a fit with their other games at the time and it's great foreshadowing for the last third of the book. For those of us who weren't employees but instead kids who grew up on the Sierra games of old, the demise of the company in the late 90s was an absolute mystery. Years of customer focused marketing made us Quest Kids feel like part of the show and lifelong fans - so how did THE pioneering company of computer gaming die it's ugly death.

Spoiler Alert: It's a horror story, but one that is good to finally read and understand. And it's nice to finally hear it in the same voice and spirit that helped us grow to love the games.

This book is a must read for Sierra fans of old and as would be expected, stories and insights that have never been told before about the greatest game company ever were there for the taking, as could only be told by the guy who ran the show. The personal insights and philosophy on management, specifically engineering management, were a great unexpected bonus.

A solid purchase and a nice way to tie a bow on the memory of Sierra. Thanks for writing the book.

Name: JJ Fritz
Rating: 5.0 out of 5 stars
Title: Mission Accomplished!
Date: Reviewed in the United States on June 2, 2022
Review: I thoroughly enjoyed Mr. Williams book and in response to the last chapter, thank you!

Although I do not work in the software industry, but I am, just as almost everyone in this world, a consumer of. I grew up playing King’s Quest, which then sparked interest into the Space Quest and Police Quest series. I learned how to type through these games which equipped me to finish my first year of computer keyboarding in HS within the first week. With that said, I could write a book on the impact Sierra had in my life and I am forever thankful for what the Williams created and maintained for many years.

I walk away from this book with much wisdom in many areas of business and life, alongside incredible memories I experienced through the Sierra family’s adventures.

Thank you Mr. Williams for your insight and openness; I will read this book again. I also must thank Ms. Williams for her King’s Quest series, KQ3 holds a special place in my heart, and I will never forgive you for the hours (as a kid) I spent trying to get down that winding trail from the Wizard’s home on the hill! Thank you both!

Whether you are a fan of Sierra, looking to enter the gaming industry, or starting your own business, this is a great read regardless, well worth picking up!

Name: Amazon Customer
Rating: 4.0 out of 5 stars
Title: Good But Not Great
Date: Reviewed in the United States on May 9, 2021
Review: Having grown up playing Sierra On-Line's many adventure games (Kings Quest, Space Quest, Police Quest, Quest for Glory, etc.), I was extremely excited to see that Ken Williams had written a book telling the inside "scoop" on how Sierra got it's start, through to it's rather unfortunate demise. I would certainly recommend this book to anyone who is a fan of Sierra and is interested in getting a peek behind the curtain. Despite being a fun read, it does suffer from some self-indulgent stylistic flaws.

While I appreciate Ken's insights (at times), the first few chapters did have me rolling my eyes. Ken has a tendency to self-aggrandize his business acumen and capabilities, early on, which can come across as a bit egocentric given the number of mistakes he would continue to make throughout Sierra's 20 year history. That is not to detract from what he accomplished, but he did not do it alone, which leads to my second point. I wish Roberta had been a co-author of the book alongside Ken.

Ken points out within the book that he did try to get Roberta to write some of the narrative with him, but she flatly declined. Personally, I think the book's story is lacking due to this very relevant and necessary perspective. Sierra On-Line was not Ken Williams, it was Roberta and Ken Williams. Roberta's creative brilliance, dogged determination and drive for perfection is briefly reflected upon but not expanded upon. Having both her and Ken's insight would have made for a much more interesting retrospective on the company and it's history.

Despite this, it is still worth reading for any fan of Sierra, or those interested in reading about the bourgeoning computer video game industry in the 70's/80's. Would certainly recommend and enjoyed the read!

Name: ossiman
Rating: 5.0 out of 5 stars
Title: Quest for Glory, Trial by Fire and Shadows of Darkness
Date: Reviewed in the United States on October 19, 2020
Review: I was born around the same year as Ken Williams got married and got my first computer when I was on the fourth grade in the primary school. Almost immediately I was hooked with Sierra's adventure games. My favourite series was Hero's Quest (later renamed as Quest for Glory). And of course I got to know Leisuresuit Larry, Space Quest etc. All of them were great series.

I was doing my military service when something happened to Sierra. I never really understood what exactly happened, but once great company pretty much failed. Especially King's Quest 8 was a real bummer. And after that Sierra pretty much vanished. I never got to found out why.

Ken William's book tells the story of Sierra On-Line from the point of view of him and his wife, Roberta Williams. It begins from the early years and continues from there on until Ken and Roberta eventually sold the company to CUC.

CUC was a Wall-mart type large consumer company and since that everything went south. The last part of the book is a really sad story about enterprise level politics starting to have an impact on a healthy software company.

Ken writes well and the story is very engaging. Every now and then there is a chapter that does not have that much to do with Sierra's story, but rather about Ken's management philosophy and toughts of software developments. As those chapters are not that long, the side tracks do not matter that much.

Rest in peace, Sierra On-Line. It was fun while it lasted. You will be missed.