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[ BOOK TECHNIQUES OF VISUAL PERSUASION: CREATE POWERFUL IMAGES THAT MOTIVATE (VOICES THAT MATTER) by LARRY JORDAN OVERVIEW ]

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In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve:

• Persuasive techniques
  

• Communication skills
  

• B
  

  
  

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  Book ID Asin: 013676679X
  Book Title: Techniques of Visual Persuasion: Create powerful images that motivate (Voices That Matter)
  Book Author: Larry Jordan
  Book Format and Price:
  Book Format Name: Kindle
  Book Format Price: $23.99
  Book Format Name: Paperback
  Book Format Price: $34.57
  Book Price: $34.57
  Book Category: Books, Computers & Technology, Graphics & Design and unknown
  Book Rating: 35 ratings
  
  Techniques of Visual Persuasion: Create powerful images that motivate (Voices That Matter) by Larry Jordan Book Review
  
  Name: John Schreck
  Rating: 5.0 out of 5 stars
  Title: Reasons to buy this book
  Date: Reviewed in the United States on September 11, 2020
  Review: I guess I should not be surprised that this book from Larry is utterly amazing! All of the things he does for the industry is at this level. When our School District hired Him to come and train all the Media Teachers on Final Cut Pro, He spent the first day teaching us about “telling a story” He constantly said “tools will change but learning how to tell a story is the most important” This saying is still being repeated to students years later from the Media Teachers. We paid thousands for this wisdom and you now can get it for the price of this book.
  BUY THIS BOOK! If you work in Photography buy this book. If you work in Video buy this book. If you work in Advertising buy this book. If you want to tell a better story in any visual medium buy this book. If you are a CEO and want to know why your advertising is not working buy this book.
  I have 40 years experience in Advertising/Marketing/Graphic Art/Video and I am on my 4th read through. I have a Kindle version to listen to in the car and also a paperback version. I think I used up an entire highlighter marking up critical parts. Every page I learn something new or relearned something I forgot.
  I do have one question! Where was this book when I was starting out! It would have saved me many a sleepless night. Great job Larry! Oh and did I mention BUY THIS BOOK.
  
  Name: Ray Naylor
  Rating: 5.0 out of 5 stars
  Title: The author, Larry Jordon, is a great teacher.
  Date: Reviewed in the United States on May 25, 2021
  Review: I bought this book because I know how good Larry Jordon is as a teacher. I had produced and hosted a YouTube music show. I took Larry Jordon's video class on learning how to use Apple's "Final Cut Pro". Not sure if I would have produced one show let alone 100. I'm already learning things from this book that I didn't know.
  
  Name: Vern McFalls
  Rating: 5.0 out of 5 stars
  Title: Techniques for looking at a visual situations
  Date: Reviewed in the United States on June 24, 2021
  Review: I like the author, his grasp of visual mechanics and the language of producing memorable visuals is nothing short of amazing. It consists of a very well thought out and concise grasp of both the mechanics and psychology of what one does visually. This knowledge allows one to produce memorable and lasting visual impressions...
  
  Name: Paul Perlow
  Rating: 2.0 out of 5 stars
  Title: Too Elemental
  Date: Reviewed in the United States on February 9, 2021
  Review: I purchased this after reading the excellent reviews. I regret that I did not send it back. It' may be good for beginners, but does not live up to the hype for anyone with professional experience. It also is not enlightening philosophically regardimngt how visual persuasion can be used to improve this rather crazy world we live in.
  
  Name: Bobby
  Rating: 5.0 out of 5 stars
  Title: One of a kind book by an extraordinary author (Larry Jordan)
  Date: Reviewed in the United States on August 16, 2020
  Review: I purchased this book for two reasons: (1) It is the only book I know of on this subject (a subject at the heart of what I spend a lot of time doing) -- creating persuasion videos; and (2) I know from the YouTube videos I have watched in which this author (Larry Jordan) explains how to solve video editing problems, that the author has an extraordinary ability to place problems in context and to explain clearly and concisely how to solve those problems. The opening pages of this book "persuade" me that Mr. Jordan has put his considerable experience, his keen intellect, his uncanny ability to explain things clearly, and his heart and soul into this book because the subject is near and dear to his heart ... and so I look forward to studying and thinking about every page.
  
  Name: L. Peters
  Rating: 5.0 out of 5 stars
  Title: Content Creation Made Easy!
  Date: Reviewed in the United States on August 24, 2020
  Review: This book is terrific! Communicating with images today is king. The focus of this book is effective and persuasive communication that allows anyone to create compelling visual content.
  
  People familiar with Larry Jordan will not be surprised by the detailed, comprehensive nature of this book. Larry’s knowledge and love of advertising, marketing and filmmaking shows on every page.
  
  What I like is the range of subjects - from business presentations to lighting, from fonts to photography, from stills to video - whatever you need to do, you’ll find clear, detailed explanations in Larry’s book. His instructions make perfect sense and seem obvious. Yet, when you read them you’ll think: “Yeah, why didn’t I think of that?”
  
  This book is an essential reference to improving how we tell stories with pictures and “create change.”
  
  Even the index is useful!
  
  Name: Joe Ake
  Rating: 5.0 out of 5 stars
  Title: This is a must read for anyone wanting to communicate though visual creation.
  Date: Reviewed in the United States on August 12, 2020
  Review: I have read books on visual creation and learning how to see. Larry Jordan takes you much further in the process of communicating to you intended audience no matter the tools you are using. This book is a must read for anyone wanting to communicate though visual creation. My father was a hobbyists in still photography and he understood exposure and taught me that at a young age. I have been a working pro in the field of visual production for over 25 years. Larry cut right to the points that will take your work to the next Leavell. Buy this book and LEARN.
  
  Name: MP
  Rating: 5.0 out of 5 stars
  Title: Gold mine of advice for video and communication professionals
  Date: Reviewed in the United States on August 14, 2020
  Review: Larry Jordan has been like an online guru for me. And this book is packed with the best advice you'll get to boost your videos and other visual communication. He truly is a gifted teacher. The sections cover: persuasion fundamentals, persuasive still images, and persuasive moving images. This will be a permanent reference book in my library. Thanks Larry!