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In our culture, artistic genius and poverty seem inevitably linked, but does it have to be that way? Jim Henson didn’t think so.

An iconic creator and savvy businessman, Henson is a model for artists everywhere: without sacrificing his creative vision, Henson built an empire of lovable Muppets that continues to educate and inspire―and a business that was worth $150 million at the time of his death. How did he ever pull it off? And how can other creators follow in his path?

In Make Art Make Money: Lessons from Jim Henson on Fueling Your Creative Career,

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Book ID Asin: 1477817387
Book Title: Make Art Make Money: Lessons from Jim Henson on Fueling Your Creative Career
Book Author: Elizabeth Hyde Stevens
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Book Category: Books, Biographies & Memoirs, Professionals & Academics and unknown
Book Rating: 96 ratings

Make Art Make Money: Lessons from Jim Henson on Fueling Your Creative Career by Elizabeth Hyde Stevens Book Review

Name: medfair
Rating: 2.0 out of 5 stars
Title: Wrong premise. Much too long
Date: Reviewed in the United States on June 25, 2020
Review: The premise of this book (apparently based on a college course offered by the author) is that Jim Henson could combine pure art (defined as free gift to mankind) with commercial success (defined as a compromise intended to create the conditions that will finance the art). I was really interested in this book because: 1. I love muppets; 2. I dabble in art. The book was a disappointment on too many counts to count (even by the wonderful Count of Sesame Street!), so just the main ones: 1. With all my love and admiration for Henson, I would not define him as an artist in the classical "museal" sense. The Sesame Street muppets were fabulous, but more as an education-through-entertainment tool than setting a new trend in either visual arts or theater. Moreover, the author points out that Henson was disappointed with the lack of commercial success of Labyrinth and Crystal. I saw Labyrinth several times and although I do like it, it is NOT a cinematic masterpiece and its place in cinema as a limited audience cult flick is fully justified. The Dark Crystal (which I did not see) scored a whooping 6.6 on IMDB and 6.5 on Rotten Tomatoes. So a revelation it ain't. 2. Henson represents the optimal approach to artistic success via commercial success. This premise fully exemplifies the How To books fallacy, namely if there was a universally tested prescription for success, all people that could read would have been successful. In fact, one can point a posteriori to certain traits and conditions that made Henson's success possible, but his stardom was a chance result of muppets conjuction with the birth of CTW. Obviously, as the author admits, Pasteur's saying that "Luck favors the well prepared mind" is an eternal truism. In fact, there as many routes to success in art and in commerce as there are successful artists or entrepreneurs. Picasso and Dali were commercial and artistic geniuses, Van Gogh, Gauguin, and Lucian Freud were artistic geniuses but commercial failures, whereas Cabanel was a mediocre but enormously commercially successful painter. So, forget the lessons and the prescriptions. 3. What remains is Henson's life and art - as a possibly insightful biography. Here we are treated to verbose and repetitive recounting of various events in Henson's professional and private life. My lesson from these 'Lessons' - Henson was a great puppeteer but not a very exciting person. These is too little "meat" in his CV to justify the book, especially considering its dimensions. The author might have said what she wanted to say in 10-15% of the overall length of the volume. For me, the wading through the book was an uphill struggle and I gave up at around 60%. Too bad.

Name: Michael MacDonald
Rating: 4.0 out of 5 stars
Title: Insightful examination of Henson’s art and career.
Date: Reviewed in the United States on February 21, 2021
Review: I’m no artist, just an admirer of the Muppet kingdom and ethos.

I’m thrilled to have read this book with its thoughtful consideration of Henson’s art and career. I’m confident that artists will be inspired by it. However, it’s also useful as a primer for businesses who rely on creatives to get things done. It offers a perspective that will allow business thinkers to better facilitate the dynamics with seemingly frustrating artists and creatives.

There are quite a few practical ideas in here that will benefit both sides. Some of the concepts even apply to other dichotomies such as insurance/healthcare. The book highlights Henson’s benevolent spirit and how he was able to unleash potential in many of his relationships.

It seems that Henson is a great case study for a better understanding of servant leadership and authentic leadership and especially positive leadership.

Name: David and Suzanne McClendon
Rating: 4.0 out of 5 stars
Title: Lots of history of the Muppets
Date: Reviewed in the United States on October 18, 2017
Review: We purchased Make Art Make Money: Lessons from Jim Henson on Fueling Your Creative Career by Elizabeth Hyde Stevens in the Kindle format.

This is a very interesting read and very informative as far as learning more about the Muppets and Jim Henson.

Readers learn a little about what decisions Henson made along the way. Although this book is an interesting read and entertaining, we are not sure that it will be incredibly helpful to aspiring artists. That really remains to be seen. Most likely this will depend upon the takeaway that each reader gets from this book.

One of the biggest concerns we have is the mention several times of a certain board that is used to delve into the occult. The illustration is not needed and it takes it out of the realm of being “Christian Friendly”.

We give Make Art Make Money four stars. We could not give it all five stars because we just don’t feel that the lessons the author is trying to teach are readily apparent.

As a biographical book, this is a good read. As an artistic “how to” book, it comes close but doesn’t quite make it. As a business book, it is helpful but misses the mark slightly.

We suggest this book would make a fair companion book with Real Artists Don’t Starve by Jeff Goins.

Name: Mark Toonery
Rating: 5.0 out of 5 stars
Title: Refreshing reassurance that nice artists can be successful!
Date: Reviewed in the United States on August 26, 2017
Review: As an avid Fan of both the Muppets and their creator Jim Henson, I was keenly curious to read more about the artistic career of the gentle genius. Elizabeth Hyde Stevens did not disappoint me with her in-depth analysis of Jim Henson's rise to fame with Sesame Street and The Muppet Show. But don't mistake this book for another mere biography or history, as the focus here is how Henson managed to "sell his art without selling out," a precarious tightrope that all artists must manage to survive. Henson's secret seemed to be that he retained OWNERSHIP of his characters up to nearly the very (and regrettably premature) end. This, along with his cautious merchandising (with few exceptions) of these characters provided means for his surprisingly small organization to produce less commercial projects like The Dark Crystal (which I held in reverent awe as even a 12-year old) and The Storyteller. I also enjoyed the author's comparisons between Walt Disney and Jim Henson. Walt was an avid perfectionist, while Henson was more of an advocate of believability over realism. As an animation instructor, freelance cartoonist and part-time puppeteer, I've already highly recommended this valuable resource to my students. Furthermore, I believe it should be required reading for all would-be/could-be freelance artists and performers.