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Your one-stop guide to becoming a product management prodigy

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.

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Book ID Asin: 1119264022
Book Title: Product Management For Dummies
Book Author: Brian LawleyPamela Schure
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $16.00
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Paperback
Book Format Price: $18.79
Book Format Name: Audio CD
Book Format Price: $39.99
Book Price: $18.79
Book Category: Books, Business & Money, Management & Leadership and unknown
Book Rating: 337 ratings

Product Management For Dummies by Brian LawleyPamela Schure Book Review

Name: Mike Agron
Rating: 5.0 out of 5 stars
Title: Ifyoumanageproductsphysicalsoftwareorservicesthisisagreatreferenceguidetokeepyouaheadofyourcompetition
Date: Reviewed in the United States on January 16, 2017
Review: If you subscribe as I do to Brian's introductory comments that "Product Management is a critical strategic driver in a company", and value following a proven methodology and set of best practices based around hands-on product management experience, then this is a great "goto" book to own and keep on your digital bookshelf.I use the term "goto" as it provides practical guidelines that can be used to help me make a more informed & intelligent decision. For me it's easy to get distracted and lose sight of what my end game or deliverable on a project is. What I like about the way the book is laid out is the generous use of checklists or tables that help focus one on their priorities.An example would be asking yourself during the planning process of developing a new product or evaluating current offerings: what are the products core benefits?, and what are the key features that support the benefits? These types of questions are a great set of questions to develop a roadmap on knowing what to do right now, etc.As important as it is to know what to do at the start and middle part of the process, Brian also offers some great advice in the final chapter on determining whether or when to retire or replace the product and how to execute a successful end-of-life campaign. Starting with the rationale behind why a product needs to be retired, he then provides a set of pointers on steps for product retirement.This book will help me in managing our business as our offerings are really more service based than offering a physical product, I love his common sense approach in having me take a hard look at our line of services and seeing how we can add more value to them. This will help differentiate our offerings by strengthening our value proposition and competitiveness with our current clients and prospects.

Name: Ida McCarty
Rating: 5.0 out of 5 stars
Title: GreatintroductiontoProductmanagement
Date: Reviewed in the United States on April 30, 2022
Review: This is a great book for both beginner product managers and more advanced. Some of the information tends to be redundant, but the simplicity of the read over looks this one criticism. It explains everything in detail, including aspects of project management that do not necessarily relate to the description of product management. It does this, so that you will understand your role as a product manager and how your role impacts others in the full project lifecycle. This is a easy read and a must read.

Name: Chris Frandsen
Rating: 5.0 out of 5 stars
Title: AResourceIRecommendforProductManagers
Date: Reviewed in the United States on January 17, 2017
Review: While I am not a product manager myself I do understand what is important for product managers to know. I work with and for product managers.Product Management for Dummies covers several important areas such as: what a Product Manager is, what they do, why it’s important for companies to have managers for their products, the Product Lifecycle (why it’s important and what should happen during each stage). The details in this book are fantastic and it really gives product managers the tools and knowledge they need on the job.With your book purchase you also get a single-user license for the 280 Group’s “Product Management Lifecycle Toolkit”. This is a great resource for product managers to use.In my position as Customer Success Manager with AIPMM I get a lot of inquiries about resources from product managers. I know this book is going to be one of the resources I recommend.FULL DISCLOSURE: I work closely with Brian and the 280 Group and was given a free Kindle version to read and review. My opinions are my own.

Name: RY
Rating: 5.0 out of 5 stars
Title: ProductmanagerspleasereadthisbookItisessentialforyourproductandyourcareer
Date: Reviewed in the United States on January 10, 2017
Review: Product Management for Dummies is so much more than a beginner’s guide to Product Management. It is a comprehensive, well-written guide book, rich with advice and real world examples from industry leading companies. This book takes MBA level concepts and simplifies them into “dummies” terms.Product Management is a vast topic that encompasses the technical, leadership and managerial skill set required of a product manager, as well as the life cycle methodology through which the product manager drives the product. Is this book just for “dummies”? Absolutely not! This book is for EVERY Product Manager – a newbie or career veteran who manages a group of product managers.Product Management for Dummies is very well organized. It can be read from cover-to-cover or referenced by starting somewhere in the middle to answer a specific product management question. At every turn, there are tips and reminders. And, near the end, after learning so many best practices, there is a section on all the pitfalls, points of failure and traps a product manager can fall into on the way to becoming product janitor. What an excellent resource complete with a glossary of terms! I commend Brian Lawley and Pamela Schure for tackling this complex subject and writing this easy-to-understand guide.With purchase of this book, there is a huge bonus offer! I received a license to download the 280 Group Product Management Lifecycle Toolkit which is a collection of templates and tools for Product Managers to create documents needed in day-to-day product management duties. And, there is also a Cheat Sheet on dummies.com with answers to Product Management questions.This book, the cheat sheet, and the Product Management Lifecycle Toolkit provides everything that is needed to become a disciplined, level-headed product manager who manages successful products, builds business value, and leads by garnering the trust of others.