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In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission―“To organize the world’s information and make it universally accessible”―and its much-quoted motto, “Don’t be evil.” In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google―and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses

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Book ID Asin: 0520272897
Book Title: The Googlization of Everything: (And Why We Should Worry)
Book Author: Siva Vaidhyanathan
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $23.70
Book Format Name: Hardcover
Book Format Price: $33.28
Book Format Name: Paperback
Book Format Price: $6.98-$24.70
Book Price: $24.70
Book Category: Books, Business & Money, Biography & History and unknown
Book Rating: 30 ratings

The Googlization of Everything: (And Why We Should Worry) by Siva Vaidhyanathan Book Review

Name: Volaticus
Rating: 4.0 out of 5 stars
Title: .0 out of 5 stars Shocking read!
Date: Reviewed in the United States 🇺🇸 on July 31, 2016
Review: Very informative. Read it and find out how google is not the benevolent company that we have come to trust but an organization that in trade for our searches it sells and uses our data to increase profits.

Name: Matt Bailey
Rating: 2.0 out of 5 stars
Title: .0 out of 5 stars An interesting premise, a sub par execution
Date: Reviewed in the United States 🇺🇸 on November 2, 2014
Review: This book was just good enough to keep reading, but at many times I thought about putting it down for good. The author has a difficult time writing a coherent piece of work, and goes on tangent after tangent with the loosely related idea that he is talking about google and how google operates in it's different endeavors. The ending is horribly vague, speculative pie in the sky thinking which was likely intended to inspire, but misses the boat completely.

Name: Adnaan
Rating: 4.0 out of 5 stars
Title: .0 out of 5 stars good
Date: Reviewed in the United States 🇺🇸 on February 1, 2013
Review: IT was send right on time and before my college started. I was really pleased how fast he send it.

Name: Susan
Rating: 3.0 out of 5 stars
Title: .0 out of 5 stars Three Stars
Date: Reviewed in the United States 🇺🇸 on July 13, 2015
Review: I got these books for my husband for fathers days

Name: Terry D. Moore
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars Concerned about your privacy online?
Date: Reviewed in the United States 🇺🇸 on December 28, 2012
Review: For those concerned about online privacy and web search customization, and the way companies like Google manipulate and use your information, this is a must read by a very good author.

Name: Kot Matroskin
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars A well researched book, insightful and interesting
Date: Reviewed in the United States 🇺🇸 on January 16, 2014
Review: Perhaps I am a bit biased to like this book: I don't use facebook, I don't have a smarphone, I'm mildly paranoid about amount of individual information floating around in the digital world. But, I do use Google, Google Scolar, Youtube, Gmail, etc.

I think I will mention negative parts first:
1. It is quite clear that this books is written in "book style", by a humanities professor. It cannot be easily skimmed over to gather main ideas. The language at times is fairly hard to comprehend (sometimes I reread sentences a few times to fully get their meaning) and gets dry. Few sections of the book are plain slow.
2. Given #1, a brief summary of key chapter points in the style of 18th century books would be fantastic, or perhaps an opening paragraph with all the ideas to be presented in the sections (just like they teach writing essays in school).
3. I found the middle of the book (the presence of Google in various countries to be quite brief, perhaps shallow and not as well referenced - i.e. figures of number of Internet users in Russia as well as claim that Russian main search engine is closely tied to the state are not documented, albeit probably warranted), and, most importantly out of accord with the rest of the material.

Bottom line: this book leans towards an academic work, and, in imho, some background in academic reading, allows for better reading and understanding of this book. I have really enjoyed it, nonetheless, but Masters gave me some experience in such reading.

Now to the good parts:
1. Unlike some people's comments of this book being a simple Google bashing - it really is not. In fact, there are quite many positive points about every aspect of Google effect on the world that is discussed. What this book really is set out to do is to show the other side of all the wonders of Googalization. Almost everything in this world is a double edge knife. And a virtue when taken to extreme can become a vice. So, all along in the book, each section takes an aspect of Google's presence and effect on our lives and discusses the vices that have or could come out of it. It does not offer solutions in relevant degree of detail, this is not the goal of the work, this is a critical work. The solution part is really more of a "future work" section in a thesis.
I like that this criticism is done in calm manner, without much emotion, or provocative horrible stories.
2. For most part the referencing seams very thorough, I've looked up some books and articles mentioned and now on to reading them. In that sense this book is a good gateway to further reading about history of search engines, internet privacy and such.
3. The end of the book where relationship between Google and universities/scholars/research is discussed, is to me the best part, perhaps it is because it is the most dear to the author's heart (do to the nature of his work as university prof?). But it does well in raising important questions in this domain, although perhaps not answering. It would be nice to expand this section with even more comprehensive inclusion of facts and research in this area.

Does this book deserve 5 stars as popular account of vices associated with Google? No, it does not make a super easy read, but being what it is: a summary of academic research in a book, it is great.

Name: William
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars While Google Has Done A Lot Of Good, It Has Human Limitations And Human Shortcomings.
Date: Reviewed in the United States 🇺🇸 on October 13, 2014
Review: The book correctly points out that some people may possibly depend on Google too much. While Google has done a lot of good to some people in certain instances, it also is a human institution with human shortcomings. Personnel may come and go in the future. Here are some interesting points the book mentions: Google has 75% of the search business in the United States compared to 78% in Canada and 83% in India. As of mid-2009, Google offered its services in nine of India's languages. In Russia, Google only had 34% of the search business market compared to Yandex, a Russian company, having 44%. Google controls about 90 to 95% of the Web Search Market in Argentina, France, Germany, Spain, Switzerland, Venezuela, and the United Kingdom. Google has 18% of the market share in Taiwan and 3% of the market share in South Korea.

Name: Suntsu
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars Great arguments for a big issue!
Date: Reviewed in the United States 🇺🇸 on July 25, 2014
Review: This is a great book about digital and the "invasion" of technology in our lives, and Google
of course. The author does a great job describing the ways that Google and its technology
is taking over various aspects of modern life, and the consent that people and officials
are giving.
He takes a stand on issues but gives a relatively balanced account of how intrusive
Google has become, and despite his deep analysis, it leaves it up to the reader to chose side.
From the case of Google Books to the spread of news and information, and the billions made
by advertising, the author always reminds us that in the center of all this its us, the products!