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F#ck Content Marketing isn’t a book forcontent marketers.Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume—the more content created, the better. But the reality is that almost 70 percent of content c

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Book ID Asin: 154451364X
Book Title: F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships
Book Author: Randy Frisch
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $9.99
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Paperback
Book Format Price: $17.00
Book Price: $17.00
Book Category: Books, Business & Money, Marketing & Sales and unknown
Book Rating: 60 ratings

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch Book Review

Name: Jeffrey L. Cohen
Rating: 5.0 out of 5 stars
Title: B2B Marketers Need to Move this to the Top of the Pile
Date: Reviewed in the United States on March 17, 2019
Review: This book starts out with the premise that it is not for content marketers. It is for others in the organization, but it is primarily for marketers. This is one hundred percent true. I am a content marketer and I wish my marketing colleagues at previous companies had the chance the read this book while I was there. It really explains how content marketing works across a company and how results happen when everyone knows their role with regard to content. It helps that the book is grounded in the most common go-to-market strategies: inbound marketing, demand generation, account-based marketing and sales enablement.

It makes the case that the content experience is just as important as the content itself. Great content that provides value is table stakes for any B2B organization, and that is not under discussion. The core of the book is the content experience framework, which supports how to personalize content experiences at scale. The five parts of the framework are centralize content, organize content, personalize experiences, distribute content, and generate results. Each element is covered in its own chapter.

While the book is based on the author's conversations with marketers and examples from his own company's software customers, it is not a pitch for Uberflip as a content experience platform. It is based on the ideas that led to the development of the tool in the first place and how they have been refined over the years. Randy's crisp and clear tone, as well as personal stories and hockey analogies (relatable for non-Canadians), make this a book that all B2B marketers should read in 2019, especially if they really want to understand how to use content to connect with customers and prospects.

Disclosure: Randy and I co-hosted Season 3 of the Content Pros podcast together (now the Content Experience Show) and I have been a customer of his company.

Name: Chris Bufkin
Rating: 5.0 out of 5 stars
Title: Interesting
Date: Reviewed in the United States on July 2, 2020
Review: Thought provoking look at moving away from quantity in content marketing to a quality experience for customers. I took notes the whole time I was reading. Will be thinking about the topics in this book for a while.

Name: Jessica Walker
Rating: 5.0 out of 5 stars
Title: I haven't put the book down since it launched!
Date: Reviewed in the United States on May 1, 2019
Review: Every single page is chock-full of useful information. Every.Single.Page. Randy didn't miss a beat when he wrote this one! Now that I have all these new thoughts swirling through my brain, it's time to get to work and put some of these ideas into action!

Name: LARRY ELKAN
Rating: 5.0 out of 5 stars
Title: A Must Read!
Date: Reviewed in the United States on March 7, 2019
Review: With all.of the books out there about marketing... Randys is truly exciting, enjoyable, refreshing and unique. A must read by my fellow Copywriters!

Name: Fred B.
Rating: 5.0 out of 5 stars
Title: Common Sense Book about what really works with Digital Marketing, plus more...
Date: Reviewed in the United States on March 6, 2019
Review: I saw and listened to Randy at the ConEx in Austin a couple weeks ago, too. I went to specifically hear him after reading some promotional excerpts from this new book. I have always felt the same way as Randy, but could not articulate my thoughts as well as Randy has done within his book. "F#ck Content Marketing" I find to be articulate with organized processes along with tons of info on the subject in addition to actionable and executable strategies. If you ever go to hear Randy, ask him "How much is in the cookie jar?" and about how he ended up watching Dora the Explorer on YouTube. Be prepared for his answer...

Name: Jon Miller
Rating: 5.0 out of 5 stars
Title: If nobody reads your content, does it even count?
Date: Reviewed in the United States on March 7, 2019
Review: Sure, I'm a bit biased since I wrote the forward for this book, but nonetheless this is an important book for anyone who uses content to drive demand. It explains why content needs to be PERSONALIZED to be relevant (a core tenant of Account Based Marketing). It also explains the need to move away from simply creating content toward ensuring that content finds the right person at the right time and in the right context. Check it out and learn how to make all your content marketing efforts more meaningful.

Name: Advertising Creative and Strategist
Rating: 5.0 out of 5 stars
Title: A must for anbody working in or with marketing and advertising!
Date: Reviewed in the United States on May 2, 2019
Review: From start-to-finish, F#ck Content Marketing is packed full of incredibly high-level information, thoughtful analysis, and rather brilliant ideas. This is a must-read if you work in or with marketing and/or advertising, in any facet. The content experience that Randy discusses is something any business that functions on a B2B level would benefit from, and I would ensure your entire organization reads it or gets the message. As far as newer marketing literature, F#ck Content Marketing has set the bar.

Name: nb1414
Rating: 5.0 out of 5 stars
Title: Totally Do-able!
Date: Reviewed in the United States on August 2, 2019
Review: A newbie to the CX discipline and the only voice/champion for thinking about experience in any way within my organization - I found this book to be a fantastic guide to low hanging fruit. The experience of content is so critical to moving buyers along the sales continuum. He breaks it down into very practical steps that can be adopted to get content collections in shape for use. Love this book! Highly recommend.